1. Introduction: The Power of the North 90th Address

In real estate, particularly in New Cairo, the address is the asset. The North 90th Street is not just a road; it is the commercial spine of the Fifth Settlement, comparable to Dubai’s Sheikh Zayed Road in terms of local significance. Owning property here is a statement of prestige and stability.

Maraya Plaza serves as the latest entry into this elite corridor by Enwan Developments. “Maraya,” meaning “Mirrors” in Arabic, is not just a name but a design philosophy reflecting the ambition of modern businesses. For international investors and expats, this project offers something rare: a boutique, high-end commercial complex directly on the main strip, ensuring that your asset remains visible, accessible, and valuable in the long term.

2. Project Highlights: Key Metrics

For the discerning investor, here is the executive summary of Maraya Plaza:

• Developer: Enwan Developments (Known for specialized medical towers in the New Capital).
• Location: Directly on North 90th Street, New Cairo.
• Project Type: Mixed-Use (Retail, Administrative Offices, Medical Clinics).
• Architectural Consultant: Azure Architects.
• Building Height: Ground Floor + 6 Typical Floors.
• Building Density: Built on only 35% of the land (High exclusivity).
• Unit Sizes: Starting from 39 SQM (Admin/Medical) and 42 SQM (Retail).
• Starting Price (Approx): EGP 4.9 Million (Offices).
• Payment Plans: Down payments from 10% with installments up to 7 Years.

3. Location & Accessibility: The “Golden Square” of Connectivity

Maraya Plaza’s strongest selling point is its strategic positioning. It does not require a map to find; it is located where the traffic flows.

For an investor unfamiliar with Egypt, the North 90th Street is the primary artery connecting the old city to the new administrative hub.

Connectivity Breakdown:

• The Academic Hub: Located minutes away from the American University in Cairo (AUC), ensuring a steady flow of students, faculty, and high-income families.
• Major Arteries: Immediate access to the Middle Ring Road and the Mohamed Naguib Axis, allowing easy commutes from surrounding districts like Rehab City and Madinaty.
• Airport Proximity: A short drive to Cairo International Airport, making it convenient for international business travelers.
• Future-Proofing: Direct accessibility to the New Administrative Capital, positioning your business at the gateway between the current and future capital.

4. Developer Overview: Enwan Developments

Trust is built on history. Enwan Developments has established itself as a serious player, particularly in the specialized commercial sector. They are not generalists; they have a proven track record of delivering complex technical buildings.

Portfolio Highlights:

• Pixel Mall (New Capital)
• Life Medical Tower (New Capital)
• Oxygen Medical Tower (New Capital)
• Residential Projects in prime zones like Beit Al Watan, Narges, Andalus, and The Violet (Al Banafseg).

Their shift to New Cairo with Maraya Plaza brings their expertise in creating “Smart Buildings”—structures that integrate technology and functionality—to the Fifth Settlement.

5. Full Project Description & Architectural Concept

“Faces are the mirrors of souls.” This poetic concept drives the architectural vision of Maraya Plaza. Designed by Azure Architects, the building blends European Style sophistication with modern functionality, utilizing extensive glass curtain walls to create a reflective façade that stands out against the skyline.

Why does this design matter to an investor?

1. Natural Light: The glass façade maximizes daylight for offices and clinics, boosting productivity and wellbeing.
2. Visibility: For retail brands, the modern frontage acts as a massive billboard on the busiest street in the city.
3. The Plaza Effect: With a built-up area of only 35%, the majority of the plot is dedicated to the “Plaza”—landscaped outdoor areas and walkways. This prevents the “crowded box” feeling common in older malls and creates a premium atmosphere for visitors.

Zoning Strategy:

• Ground & 1st Floor: Dedicated to Retail (Showrooms, Banks, Cafes).
• 2nd to 6th Floor: Reserved for Administrative Offices and Medical Clinics.

6. Unit Types & Smart Spaces

Enwan Developments has focused on “Functional Efficiency.” You won’t find wasted corridors or awkward corners here. The units are designed to maximize usable space.

• Commercial Retail:

• Sizes: Starting from 42 SQM.
• Ideal For: F&B outlets, pharmacies, fashion boutiques, or telecom branches.

• Administrative Offices:

• Sizes: Starting from 39 SQM.
• Ideal For: Corporate headquarters, law firms, or consultancy agencies.

• Medical Clinics:

• Sizes: Starting from 39 SQM.
• Ideal For: Specialized doctors looking for a premium address separate from hospital chaos.

7. Facilities & Amenities: Business Class Standards

Maraya Plaza is designed to operate as a corporate HQ, not just a shopping center. The amenities reflect this professional focus:

• Tech-Enabled Management: Building Management Systems (BMS) control lighting and temperature for efficiency.
• Meeting Hubs: Fully equipped meeting rooms available for tenants, reducing the need to rent oversized offices just to have a conference table.
• High-Speed Connectivity: Fiber-optic internet infrastructure pre-installed.
• Accessibility: Modern escalators and panoramic elevators ensuring smooth vertical traffic.
• Underground Parking: Massive parking capacity to solve the chronic parking issue on 90th Street.
• Security: Electronic gates, 24/7 CCTV surveillance, and trained security personnel.
• Kids Area: A safe zone for children, allowing parents to shop or attend appointments in peace.

8. Payment Plans & Pricing Strategy

Maraya Plaza offers a “Value Investment.” While the ticket price might seem high compared to remote areas, the price-per-meter value on North 90th Street is justified by the land cost.

Indicative Starting Prices:

• Administrative Offices: From 4,933,000 EGP.
• Medical Clinics: From 5,000,000 EGP.
• Commercial Retail: From 7,000,000 EGP.

Investment Flexibility (Payment Plans):

Enwan provides flexible terms to ease cash flow:

• Commercial Units: 10% Down Payment, with the remainder spread over 7 Years (interest-free).
• Administrative/Medical: Specialized plans with installments up to 6 Years.

9. Are There Any Downsides? (Transparent Review)

A common concern with mixed-use buildings (combining retail, medical, and admin) is the potential for noise and overcrowding. Investors often worry that shoppers will disturb office workers or patients.

The Solution:

Enwan Developments has mitigated this risk through Vertical Zoning.

• Retail units are restricted to the lower floors (Ground & 1st).
• Administrative and medical units occupy the upper floors (2nd–6th) with separate entrances and elevator access.
• This segregation ensures that the corporate environment remains quiet and professional, while the retail area handles the high foot traffic.

10. Why This Project is Ideal for Foreign Buyers & Expats

If you are holding foreign currency or looking for a safe haven asset in Egypt, Maraya Plaza checks three critical boxes:

1. The “North 90th” Safety Net: Real estate markets fluctuate, but prime commercial strips retain value. Properties on North 90th Street historically enjoy the highest capital appreciation in New Cairo.
2. Dollar-Hedge: With prices denominated in EGP and payment plans stretching up to 7 years, international buyers can leverage exchange rates to acquire a prime asset at a significant discount relative to global standards.
3. High Leasing Demand: Multinational companies and top-tier doctors prefer North 90th Street for its prestige. This ensures that your office or clinic will have high rental desirability upon delivery.

Conclusion

Maraya Plaza is more than just glass and concrete; it is a strategic asset. By combining a prime location on North 90th Street with the specialized expertise of Enwan Developments and Azure Architects, it offers a secure, high-quality investment vehicle. Whether you are seeking rental yield or capital growth, “The Mirror” reflects a bright future.

Interested in floor plans or specific unit availability? Contact our sales team today to secure your position on New Cairo’s most prestigious street.