1. Introduction

In the competitive landscape of New Cairo real estate, location is not just a feature; it is the defining factor of success. For businesses and investors seeking visibility, prestige, and high footfall, one address stands above the rest: North 90th Street. Recognizing the immense value of this corridor, Artal Developments has unveiled its latest masterpiece, Cellen Mall New Cairo.

This project represents the culmination of over 25 years of real estate expertise, blending Saudi-Egyptian investment strength with cutting-edge architectural design. Cellen Mall is not merely a commercial building; it is a meticulously crafted business ecosystem designed to serve the elite. By positioning itself directly on the most vital artery of the Fifth Settlement, Cellen Mall offers brands and corporations an address that commands respect. For the international investor or the local business leader, this development offers a rare combination of prime location, functional luxury, and financial flexibility, setting a new benchmark for commercial excellence in Egypt.

2. Project Highlights

For the decisive investor, here is the executive summary of Cellen Mall’s most compelling metrics:

• Developer: Artal Developments (25+ years of experience).
• Location: Prime frontage on North 90th Street, New Cairo.
• Project Scale: Total built-up area of 14,412 sqm.
• Structure: Ground Floor + 4 Typical Floors.
• Building Footprint: Only 35%, leaving 65% for plazas, landscaping, and water features.
• Unit Types: Administrative Offices and Commercial Retail Units.
• Starting Areas: Offices from 53 sqm | Retail from 66 sqm.
• Starting Price: Offices start from 9,500,000 EGP (See detailed pricing below).
• Payment Plans: Down payments starting from 10%, with installments up to 8 Years.
• Delivery Condition: Core & Shell (allows for custom corporate branding).

3. Location & Accessibility: The Power of North 90th Street

To understand the investment potential of Cellen Mall, one must appreciate the hierarchy of roads in New Cairo. The 90th Street corridor is the economic spine of the city, often compared to Sheikh Zayed Road in Dubai or Fifth Avenue in New York relative to its local importance.

Cellen Mall secures a strategic spot on the North 90th Street, which is generally considered the more corporate, streamlined, and prestigious side compared to the bustling commercial chaos of the Southern axis.

Strategic Connectivity:

• Major Roads: Direct access to the Middle Ring Road and the Ring Road, linking the project to the New Administrative Capital and Maadi.
• The Golden Square: Located minutes away from the “Golden Square,” home to the most expensive residential compounds in Egypt (Mivida, Palm Hills, Hyde Park), ensuring a wealthy customer base.
• Educational Hubs: A very short drive from the American University in Cairo (AUC), providing access to a vibrant community of students and academics.
• Airport Proximity: Roughly 15-20 minutes from Cairo International Airport, a critical convenience for multinational firms with traveling executives.
• Lifestyle Hubs: Close to Cairo Festival City (CFC) and the Lotus District.

4. Developer Overview: Artal Developments

In a market where delivery and quality are paramount, the developer’s track record is your safety net. Artal Developments is a heavyweight in the sector, boasting a heritage that spans over a quarter of a century (25 years).

The Saudi-Egyptian Advantage:

Artal operates with a robust financial structure supported by a strong Saudi-Egyptian partnership. This cross-border synergy brings financial stability and international construction standards to the local market.

Track Record:

Before Cellen Mall, Artal successfully delivered:

• Stride Mall in New Cairo.
• A vast portfolio of luxury residential buildings in Heliopolis, Beit El Watan, and New Narges.

Their philosophy centers on “Value Engineering”—delivering high-end specifications at competitive pricing, ensuring that investors see capital appreciation from day one.

5. Full Project Description: European Sophistication

The architectural vision for Cellen Mall was to create a structure that inspires productivity while inviting consumers. Artal Developments collaborated with top-tier engineering consultants to achieve a Modern European design language.

Design Philosophy:

• Glass Curtain Walls: The facade is dominated by high-performance double-glazed glass. This serves two purposes: it floods the interior offices with natural light (proven to boost employee productivity) and offers panoramic views of the surroundings.
• The Plaza: Unlike dense concrete blocks, Cellen Mall dedicates 65% of its land area to open spaces. A stunning artificial lake and landscaped plazas create a serene environment, making it a destination for business lunches and casual meetings.
• Smart Zoning: The building spans 14,412 sqm but maintains a human scale. It is divided into a Ground Floor plus 4 upper floors, ensuring vertical connectivity is fast and efficient without the “skyscraper bottlenecks.”

6. Unit Types & Areas

Artal Developments conducted extensive market research to determine the “Sweet Spot” for unit sizes—spaces that are large enough to be functional but optimized to keep the total ticket price manageable for investors.

1. Administrative Offices:

• Starting Area: 53 sqm.
• Layout: Designed to be modular, allowing companies to combine multiple units for larger headquarters.
• Ideal For: Law firms, tech startups, regional representative offices, and consultancy agencies.

2. Commercial Retail:

• Starting Area: 66 sqm.
• Placement: Primarily on lower levels to maximize footfall and visibility from the street.
• Ideal For: Banks, showrooms, cafes, and boutique retail brands.

7. Pricing Breakdown (2024/2025 Market Estimates)

Cellen Mall offers a competitive pricing strategy given its prime location on the 90th Street.

Note: Prices are subject to availability and market changes.

8. Facilities & Amenities

Cellen Mall is designed as a “Smart Building,” integrating technology and hospitality services to ensure seamless daily operations.

• Smart Parking: A high-capacity underground parking facility managed by an intelligent guidance system to prevent congestion and save time.
• Power Stability: Equipped with industrial-grade backup generators that activate instantly, ensuring 0% downtime for businesses during power outages.
• Eco-Friendly Systems: The building adheres to green building standards, utilizing sustainable materials and energy-efficient lighting.
• Safety & Security:

• 24/7 Advanced CCTV surveillance.
• Highly trained security personnel.
• State-of-the-art Fire Fighting Systems compliant with international safety codes.

• Business Services:

• Dedicated Meeting Rooms and conference facilities available for tenants.
• High-speed internet infrastructure (Fiber Optics).

• Convenience:

• Banking Center: Multiple ATMs and spaces for bank branches.
• Accessibility: Ramps, elevators, and restrooms designed for People of Determination (disabled-friendly), ensuring an inclusive environment.
• Prayer Areas: Dedicated mosques for men and women on every floor.
• Climate Control: Central Air Conditioning ensuring a perfect working environment year-round.
• Dining: A selection of international restaurants and cafes.

9. Payment Plans: Investment Flexibility

One of Cellen Mall’s strongest selling points is its financial structure. Artal Developments offers payment plans that compete aggressively with the market, offering long tenures usually reserved for residential projects.

The “Peace of Mind” Plans:

• Option 1: 10% Down Payment — Installments over 5 Years.
• Option 2: 20% Down Payment — Installments over 6 Years.
• Option 3: 30% Down Payment — Installments over 7 Years.
• Option 4: 40% Down Payment — Installments over 8 Years.

Note: These plans allow investors to match their rental income (post-delivery) with their installment payments, effectively letting the asset pay for itself.

10. Why This Project is Ideal for Foreign Buyers & Expats

For the international investor eyeing Egypt, Cellen Mall ticks the critical boxes of a “Safe Haven” investment:

1. Currency Hedge: Prime commercial real estate on 90th Street is one of the best assets to hold for capital preservation against inflation.
2. High Rental Yields: Commercial units in New Cairo typically command rental yields of 10% to 15% annually, significantly higher than residential units.
3. Tenant Quality: Being on North 90th Street attracts multinational tenants and top-tier local firms, ensuring stable, long-term lease contracts.
4. Developer Stability: The Saudi-Egyptian partnership behind Artal provides an extra layer of financial security and governance.

FAQ: Frequently Asked Questions

Q: Where exactly is Cellen Mall located?

A: It is located directly on the North 90th Street (Teseen El Shamaly), the most prestigious commercial corridor in the Fifth Settlement, New Cairo.

Q: What is the delivery date?

A: Please contact our consultants for the specific delivery timeline, as it aligns with the construction phases currently underway.

Q: Are the units finished?

A: Units are delivered Core & Shell. This is the industry standard for premium offices, allowing your company to design the interior fit-out to match your specific brand identity.

Q: Who manages the building?

A: A professional Facility Management (FM) company will be appointed to handle security, cleaning, and maintenance, ensuring the asset remains pristine.

Q: Is there a discount for cash payment?

A: Yes, Artal Developments typically offers significant discounts for cash buyers. Contact us for the current cash discount rates.