1. Introduction

In the high-stakes world of commercial real estate, the address is everything. In Egypt, there is no address more coveted, more prestigious, or more commercially viable than North 90th Street in New Cairo. It is the “Fifth Avenue” of Cairo, a corridor of power where multinational corporations, luxury retail brands, and financial institutions converge. Within this elite landscape, a new landmark is rising: City Hall 90 New Cairo.

Developed by Serac Developments, a powerhouse partnership combining Egyptian and Emirati expertise, City Hall 90 is not just another mall. It is a strategic business ecosystem. Moving away from the cluttered high-rise concept, this project introduces a sophisticated G+2 architectural model that prioritizes visibility, accessibility, and open space. For the foreign investor seeking a high-yield asset, or the multinational firm establishing a Cairo headquarters, City Hall 90 offers the rare combination of prime frontage, architectural brilliance by Omar Aqeel, and the financial stability of a developer with deep market roots.

2. Project Highlights

For the decisive investor, here is the executive summary of City Hall 90’s most compelling metrics:

• Developer: Serac Developments (The strategic alliance of Tarek Soliman & Tawheed Abdullah).
• Location: Directly on North 90th Street (The Golden Strip), New Cairo.
• Project Type: Mixed-Use Complex (Commercial Retail & Administrative Offices).
• Land Area: 16,000 sqm with a massive 300-meter frontage on the main road.
• Architectural Consultant: The renowned Eng. Omar Aqeel.
• Structure: Ground Floor + 2 Typical Floors (Low density, high exclusivity).
• Building Footprint: Minimized to allow for 70% open spaces and plazas.
• Starting Price (Admin): Starting from approx. 150,000 EGP per meter.
• Starting Price (Retail): Ranging from 290,000 to 450,000 EGP per meter.
• Booking (EOI): 50,000 EGP for Admin / 100,000 EGP for Commercial.
• Payment Plans: Flexible installments up to 7 Years.

3. Location & Accessibility: The Power of the “Golden Strip”

To understand the value of City Hall 90, one must appreciate its specific placement on North 90th Street. While the Southern 90th is known for commercial chaos, the Northern axis is celebrated as the corporate and banking district of New Cairo.

City Hall 90 sits on a plot that offers 300 meters of direct street frontage. This visibility is invaluable for retail brands seeking brand awareness without spending millions on advertising.

Strategic Connectivity:

• The “Waterway” Effect: Located minutes from The Waterway and Cairo Festival City (CFC), placing it in the epicenter of New Cairo’s dining and shopping culture.
• Educational Hubs: A stone’s throw from the American University in Cairo (AUC) and the Future University in Egypt (FUE), ensuring a steady flow of footfall from students and faculty.
• Medical Proximity: Adjacent to the Air Force Specialized Hospital, a key landmark in the area.
• Regional Access: Seamless connectivity to the Ring Road (linking to Maadi and Giza) and the Suez Road (linking to the New Capital and Heliopolis).
• The New Capital: A short 20-minute drive to the New Administrative Capital, bridging the gap between the current business hub and the future government seat.

4. Developer Overview: Serac Developments

In a market often crowded with newcomers, Serac Developments stands out due to the weight of the names behind it. It is a powerful Egyptian-Emirati partnership that brings together decades of gold-standard business ethics and real estate vision.

The Leadership:

• Mr. Tawheed Abdullah: Chairman of the Board, and a legendary figure in the business world as the Chairman of the Gold and Jewelry Division (associated with Damas Jewelry). His financial backing ensures the project is immune to the cash-flow issues that plague smaller developers.
• Eng. Tarek Soliman: CEO, bringing years of operational expertise in the real estate sector.

Previous Portfolio:

Serac has proven its ability to deliver luxury destinations, most notably:

• Alura North Coast: A premium coastal destination in Sidi Abdel Rahman.
• Shamasi North Coast: A luxury resort redefining summer living.

5. Full Project Description: A Vision by Omar Aqeel

The architectural design of City Hall 90 was entrusted to Eng. Omar Aqeel, one of the most respected architects in the region. His vision was to move away from the “concrete block” aesthetic.

The “Open Mall” Concept:

Instead of a towering skyscraper that disconnects users from the street, City Hall 90 utilizes a G+2 (Ground plus two floors) structure.

• The Facade: A modern, reflective glass curtain wall that spans the building’s exterior. This allows maximum natural light penetration while insulating against heat, reducing energy consumption.
• The Layout: The project spans 16,000 sqm, but the built-up area is kept intentionally low. Over 70% of the project is dedicated to the “Plaza”—open-air walkways, water features, and green landscaping.
• Visibility: The U-shaped or open design ensures that units, even those not directly on the street, have premium views of the internal plaza, maintaining their value.

6. Unit Types & Areas

City Hall 90 is zoned intelligently to separate the hustle of retail from the focus of corporate work.

1. Commercial Retail (Ground Floor):

• The ground floor is dedicated to retail, F&B (Food & Beverage), and banking units.
• Ceiling Height: Double-height ceilings in select units to create a grand sense of space.
• Usage: Ideal for cafes, fine dining restaurants, fashion boutiques, and bank branches.
• Outdoor Areas: Many units feature outdoor terraces overlooking the main road or the internal plaza.

2. Administrative Offices (1st & 2nd Floors):

• The upper two floors are reserved for administrative offices.
• Privacy: Separate entrances and elevators ensure that employees do not mix with retail shoppers.
• Layouts: Modular spaces that can be customized for startups, law firms, or multinational headquarters.
• Amenities: Access to shared meeting rooms and business lounges.

7. Facilities & Amenities

To function as a top-tier business hub, City Hall 90 integrates advanced infrastructure with lifestyle amenities.

• Smart Security: 24/7 surveillance with AI-assisted cameras and highly trained security personnel.
• Underground Parking: A massive multi-level underground garage to accommodate employees and visitors, solving the chronic parking issue of 90th Street.
• Connectivity: High-speed fiber optic internet infrastructure pre-installed for all units.
• Central Climate Control: Advanced HVAC systems ensuring a comfortable environment year-round.
• The Plaza: A landscaped central hub with water features, serving as a relaxation zone for employees and a social hub for visitors.
• Accessibility: Escalators and elevators designed for heavy traffic, with full accessibility for People of Determination.
• Dining Hub: A curated selection of restaurants and cafes, making the mall a destination for business lunches and evening outings.
• Prayer Halls: Dedicated, well-maintained prayer rooms for men and women.

8. Pricing & Payment Plans

Serac Developments has positioned City Hall 90 as a premium product with competitive entry points relative to its prime location.

Pricing Estimates (2024/2025):

• Administrative Offices: Prices start from approximately 150,000 EGP per square meter.
• Commercial Retail: Prices range between 290,000 EGP and 450,000 EGP per square meter, depending on location (frontage vs. plaza view).

Expression of Interest (EOI):

To secure a priority booking, fully refundable cheques are required:

• Admin Units: 50,000 EGP.
• Commercial Units: 100,000 EGP.

Payment Plans:

Recognizing the need for cash flow management, Serac offers flexible plans:

• Down Payment: Starting from 10%.
• Installments: Spread over up to 5, 6, or 7 Years (Equal installments without interest).

Note: Prices and availability are subject to change. Contact a consultant for the latest inventory.

9. Things to Consider: Transparency First

For a balanced investment decision, it is important to address the “Cons” or challenges often associated with new developments.

The “Under Construction” Factor:

As with any off-plan or under-construction project, there is a waiting period before the asset becomes operational. However, this is also where the opportunity lies. Buying now locks in the price before the inevitable appreciation that occurs upon delivery. Serac’s strong financial backing mitigates the risk of construction delays, offering a secure path to delivery.

10. Why This Project is Ideal for Foreign Buyers & Expats

For the international investor, City Hall 90 represents a secure entry into the Egyptian market:

1. The “Trophy Asset” Effect: Owning property on North 90th Street is akin to owning on Oxford Street or Champs-Élysées. It is a trophy asset that retains value regardless of market fluctuations.
2. Dollar-Hedge: Real estate in prime New Cairo is a proven hedge against currency devaluation. As construction costs rise, asset values skyrocket.
3. High Rental Yields: Corporate offices on 90th Street command the highest rental rates in the country, often paid in USD by multinational tenants.
4. Developer Solvency: The financial backing of Tawheed Abdullah provides a layer of security that the project will be delivered on time and to spec, minimizing construction risk.

FAQ: Frequently Asked Questions

Q: Where exactly is City Hall 90 located?

A: It is located directly on the Northern 90th Street in the Fifth Settlement, New Cairo, near the Waterway and opposite the Narges district.

Q: Who is the architect behind the project?

A: The project is designed by Eng. Omar Aqeel, a celebrated architect known for creating functional, modern, and aesthetically pleasing commercial landmarks.

Q: What is the delivery date?

A: Construction is currently underway. For the precise handover date, please consult with our sales team as it depends on the specific phase.

Q: Are the office units delivered finished?

A: typically, administrative and commercial units are delivered “Core & Shell” to allow businesses to fit out the space according to their brand identity. However, common areas are fully finished to luxury standards.

Q: Is the parking sufficient?

A: Yes, Serac Developments has prioritized underground parking facilities to accommodate the high footfall expected in this prime location.