1. Introduction: A New Definition of Integrated Urban Leisure

The landscape of New Cairo is evolving, shifting from simple retail spaces to comprehensive lifestyle destinations. Leading this transformation on the prestigious South 90th Street is Ladera Hub New Cairo, the latest visionary project by El Bostany Developments.

Ladera Hub is not merely a shopping mall; it is a meticulously engineered ecosystem designed to capture the vibrancy of the Fifth Settlement. By combining high-end retail, a dedicated Gold Souq, specialized medical proximity, and luxury hotel accommodations, El Bostany has created a project that ensures footfall from day to night. For the international investor, Ladera Hub represents a “Hard Asset” in a high-traffic zone. With its strategic location next to major hospitals and residential blocks, and a management strategy focused on entertainment and hospitality, this project offers a rare blend of capital appreciation and sustainable rental yields in the heart of Egypt’s most active real estate market.

2. Project Highlights at a Glance

• Project Name: Ladera Hub.
• Developer: El Bostany Developments (Established 1985).
• Location: Directly on South 90th Street, New Cairo.
• Project Type: Mixed-Use (Commercial Retail, Gold Souq, F&B, Hotel Apartments).
• Land Area: 3 Acres.
• Facade Width: 500 Meters (Massive visibility).
• Unit Areas: Starting from 26 SQM.
• Price Range: Commercial starts from 250,000 EGP/sqm.
• Payment Plan: 5% Down Payment, Installments up to 8 Years.
• Delivery: 3.5 Years.
• Key Amenities: Bowling Center, Squash Courts, Hotel Pool, 13,000 sqm Parking.

3. Location & Accessibility: The Commercial Artery of the East

For any commercial real estate investment, visibility is the single most critical success factor. Ladera Hub commands an unrivaled position on South 90th Street, the commercial spine of New Cairo.

This location is not just central; it is strategic. Situated immediately adjacent to Tabarak Hospital, the mall benefits from a guaranteed flow of visitors and medical professionals. Furthermore, its proximity to the Downtown Katameya area places it in the “Golden Zone” of purchasing power.

Key Connectivity Metrics:

• Direct Access: Situated on the main road connecting the entire Fifth Settlement.
• Educational Proximity: Minutes away from the American University in Cairo (AUC), creating a steady stream of student and faculty clientele.
• Transport Nodes: A short distance from the Monorail Station, ensuring future-proof accessibility for employees and visitors without cars.
• Regional Access: Seamless connection to the Suez Road, Ring Road, and Gamal Abdel Nasser Axis.
• Airport Convenience: Just 30 minutes from Cairo International Airport, enhancing the appeal of the project’s hotel units for transit passengers and business travelers.
• Commercial Neighbors: Close to major commercial landmarks like Cairo Festival City and One Ninety Mall.
• Residential Catchment: Surrounded by high-density, affluent neighborhoods like Narges, Violet (Banafseg), and Clove (Koronfol) districts.

4. The Developer: El Bostany Developments (A 40-Year Legacy)

Investing in off-plan commercial projects requires deep trust in the developer’s ability to deliver. El Bostany Developments brings nearly four decades of experience to the table. Founded in 1985, the company has witnessed and contributed to the urban expansion of Cairo.

Unlike new entrants to the market, El Bostany has a proven track record of delivering over 200 projects in key areas like New Cairo (Lotus, Choueifat, Diplomats districts) and West Cairo. Their philosophy centers on selecting prime locations and delivering high build quality.

Notable Portfolio:

• Nova Square Mall (New Cairo).
• Extensive residential portfolio in Lotus, Banafseg, and Diplomats districts.

Operational Excellence:

For Ladera Hub, El Bostany has not left success to chance. They have partnered with Maron, led by Eng. Omar El Bostany, to manage and operate the mall. This ensures that post-delivery, the mall maintains international standards of cleanliness, security, and tenant mix, which is crucial for maintaining asset value.

5. Full Project Description: Engineering a Landmark

Ladera Hub is designed to be a visual and functional masterpiece. Spanning 3 acres, the project’s architecture focuses on maximizing visibility and visitor experience.

Architectural Genius:

The project involves heavyweights in the design industry:

• Architectural Consultant: Eng. Moataz Ezz El-Arab, known for crafting distinct, high-value structures.
• Engineering Consultant: Eng. Mohamed El-Shafei, whose portfolio includes the supervision of the iconic City Stars Mall, guaranteeing that Ladera Hub’s infrastructure is built to handle high traffic volume.

The 500-Meter Facade:

The project boasts a staggering 500-meter frontage directly on the street. In retail terms, this is invaluable. It means almost every unit can enjoy high visibility, and the mall itself acts as a massive billboard.

Zoning & Layout:

The complex comprises 3 Basement Levels (Parking & Services) + Ground Floor + 2 Upper Floors.

• The Hotel Component: The hotel units are a standout feature, with interiors designed by the French firm Batiment, ensuring a European standard of luxury that appeals to international guests.

6. Unit Types, Areas & Pricing

Ladera Hub offers a diverse inventory designed to cater to various investment budgets and business activities. The smart zoning ensures that noise-heavy activities (like bowling) do not interfere with luxury retail or hotel guests.

1. Commercial Retail & F&B

• Sizes: Starting from 26 sqm.
• F&B (Restaurants/Cafes): Starting from 30 sqm.
• Pricing:

• General Retail: From 250,000 EGP/meter.
• Food Court/Cafes: From 230,000 EGP/meter.

1. The Gold Souq (Jewelry Zone)

A dedicated zone for high-value jewelry retail, designed with enhanced security measures.

• Sizes: Approx. 43 sqm.
• Pricing: From 296,000 EGP/meter.

1. Anchor Tenants (Hypermarket)

• The project includes a massive 2,280 sqm Hypermarket, acting as the primary anchor that generates daily footfall for all other smaller shops.

Note: Prices are subject to market changes. Always verify latest availability.

7. Facilities & Amenities: An Entertainment Powerhouse

El Bostany Developments understands that modern malls are about “Experience,” not just products. Ladera Hub is equipped with entertainment facilities that are rare in the Fifth Settlement.

• Sports & Leisure:

• Two professional Squash Courts.
• A modern Bowling Center (a major footfall magnet for youth and families).
• An open-air Outdoor Gym.

• Hospitality Features:

• A dedicated Swimming Pool for the hotel component.
• French-inspired interior designs for public spaces.

• Infrastructure:

• Mega Parking: A massive underground garage spanning 13,000 sqm, solving the chronic parking issue on the 90th Street.
• Vertical Mobility: 6 electric elevators and 4 double escalators ensuring smooth flow between floors.
• 7 Main Entrances: preventing bottlenecks and ensuring easy access from all sides.

• Safety & Tech:

• Central Air Conditioning and fresh air systems.
• Advanced Fire Fighting systems.
• 24/7 CCTV surveillance and security personnel.

8. Payment Plans: Investment Made Accessible

To attract savvy investors, El Bostany offers a payment structure that balances low entry costs with long-term flexibility, effectively hedging against inflation.

The Offer:

• Down Payment: 5%.
• Installments: Spread over 8 Years.
• Delivery: 3.5 Years.
• Serious Booking Fee (EOI): 50,000 EGP (Refundable).

This plan allows investors to secure a prime asset on the 90th Street with minimal upfront capital, paying the bulk of the price in depreciating currency over nearly a decade.

9. Challenges & Cons: Mixed-Use Concerns

A potential concern for investors in mixed-use projects is the fear of overcrowding or the clashing of different visitor types (e.g., hotel guests vs. retail shoppers).

How El Bostany Solved It:

The developer has implemented a rigorous zoning strategy.

• Separation: Hotel units are located on designated floors with private access, completely separate from the bustling retail areas.
• Dedicated Entrances: The project features 7 different entrances and multiple elevator banks, ensuring that the flow of shoppers does not disturb the privacy of hotel residents or the security of the Gold Souq.

10. Why Ladera Hub is Ideal for Foreign Buyers & Expats

If you are looking at the Egyptian real estate market from abroad, Ladera Hub offers a compelling case for investment:

1. The “South 90th” Guarantee: Real estate on this specific street has historically shown the highest appreciation rates in New Cairo. It is a scarcity location.
2. Dollar-Hedged Asset: Commercial real estate and Gold Souq shops are excellent hedges against currency fluctuation.
3. The Hotel Niche: Investing in the hotel component offers high rental yields (often in foreign currency) due to the shortage of high-quality short-term rentals near the airport and business districts.
4. Tangible Quality: With consultants from City Stars and French interior designers, the build quality is set to meet international expectations.
5. Traffic Magnet: The combination of a Hypermarket, Bowling Alley, and Hospital proximity ensures the mall will be busy, securing tenant stability for your unit.

11. Frequently Asked Questions (FAQ)

Q: Where exactly is Ladera Hub located?

A: It is located directly on the South 90th Street in the Fifth Settlement, New Cairo, right next to Tabarak Hospital.

Q: Who operates the project?

A: The project is managed by Maron, a specialized facility management company, ensuring the mall remains well-maintained and secure.

Q: Are the hotel units furnished?

A: Yes, hotel units typically come with high-end finishing and interior design by the French company Batiment.

Q: What is the minimum price to enter?

A: With units starting from 26 sqm, the total ticket price is very competitive for this location. Please contact us for the exact starting price sheet.

Q: Can foreigners buy freehold property here?

A: Yes, foreign nationals can fully own commercial and hotel real estate in this project under Egyptian law.