Scene 7 New Capital is a sports-oriented residential community developed by Akam Developments in the New Administrative Capital’s R7 District, one of Egypt’s most prestigious emerging neighborhoods. Spanning 40 acres with a unique allocation of just 19% to buildings and 81% to green spaces and amenities, this project redefines residential living through an exceptional sports and wellness focus.

The development features apartments ranging from 116 to 237 sqm, with prices starting at EGP 7,692,973 Payment plans include options with 10% down payment and installments over 7 years, making quality living accessible. Delivery is scheduled for 2023, with units offered in semi-finished condition unless otherwise specified in purchase agreements.

Why Invest in Scene 7 New Capital?

Scene 7 offers compelling reasons for both investors and homeowners seeking a lifestyle-oriented residential experience in Egypt’s administrative hub.

Prime R7 District Location: Situated on four main streets in the low-density R7 neighborhood at Plot G2, ensuring excellent connectivity and future value appreciation.

Unmatched Sports Facilities: The project dedicates 26% of total area to a comprehensive sports club featuring 11 specialized academies, including partnerships with Juventus Cairo for football—unprecedented in Egyptian residential developments.

Exceptional Space Allocation: With 81% of land reserved for landscaping, amenities, and recreation, residents enjoy breathing room and privacy rarely found in comparable developments.

Competitive Entry Pricing: Starting prices position Scene 7 approximately 15-20% below similar projects in the R7 District, offering strong value for the amenity package provided.

Flexible Financing Options: Payment structures accommodate diverse buyer profiles, from zero down payment plans to extended 10-year installment schemes, removing financial barriers to quality living.

Developer Track Record: Akam Developments brings proven execution capabilities, having successfully delivered Scenario Compound in the same district, demonstrating commitment to timely completion.

Strong Rental Demand: The R7 District’s proximity to government offices and diplomatic missions creates sustained tenant interest, supporting rental yields estimated at 6-8% annually.

Infrastructure Readiness: Completed surrounding infrastructure including the Green River, Al-Fattah Al-Aleem Mosque, and Southern Bin Zayed Axis ensures immediate livability upon delivery.

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Scene 7 New Capital Location & Accessibility

Scene 7 occupies a strategic position within Plot G2 of the R7 District, directly on the Central Axis—one of the New Administrative Capital’s primary arterial roads. Akam Developments selected this location after comprehensive analysis of traffic patterns, government facility placement, and long-term urban planning for the capital.

The R7 District enjoys lower population density compared to other residential zones, creating a more spacious, exclusive atmosphere. This area’s designation for diplomatic and governmental use ensures ongoing infrastructure investment and sustained property values, factors that informed the developer’s site selection.

Scene 7’s placement on four main streets provides exceptional connectivity advantages. Residents can access multiple routes simultaneously, reducing travel time and providing alternatives during peak traffic periods. This multi-access design also supports the development’s emergency response capabilities and general convenience.

Nearby Landmarks & Distances

• 3 minutes to the Green River, the capital’s 35-kilometer urban park
• 5 minutes from Al-Fattah Al-Aleem Mosque and Cathedral
• 7 minutes to the Diplomatic District and Embassy Quarter
• 10 minutes from the Governmental District and Ministerial Complex
• 15 minutes to Exhibition City and Opera House
• 20 minutes from the Presidential Palace
• 30 minutes to New Capital Airport
• Direct access via Southern Bin Zayed Axis to Cairo-Suez Road

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Design & Architecture at Scene 7

Master Plan & Community Layout

Scene 7’s master plan represents a deliberate departure from conventional residential development patterns in Egypt. The decision to allocate only 19% of land to buildings while reserving 81% for landscaping, amenities, and open space creates a resort-like atmosphere within an urban setting. This ratio significantly exceeds typical developments where building coverage often reaches 30-40%.

The community comprises 48 residential buildings, each designed with hotel-style entrances that establish an upscale tone from first impression. Buildings rise to seven floors above ground level, maintaining moderate density that preserves sight lines and prevents the claustrophobic feeling common in high-rise developments. Three main entrances distribute traffic efficiently while supporting security protocols.

Landscape architects integrated artificial lakes throughout the property, serving both aesthetic and environmental functions. These water features moderate microclimate, reduce ambient temperature through evaporative cooling, and create premium views that command higher unit values. Walking and cycling paths wind through landscaped areas, encouraging active lifestyles and community interaction.

The underground parking garage extends across nearly the entire project footprint, removing surface-level parking that typically consumes valuable land. This design choice allows maximum area for green spaces while providing convenient covered parking that protects vehicles from Egypt’s intense summer heat.

Unit Design Philosophy

Interior layouts prioritize natural light and cross-ventilation, with window placement calculated to capture prevailing breezes while minimizing direct sun exposure during peak heat hours. Most units feature corner positions or dual exposures, reducing reliance on artificial lighting and mechanical cooling.

Living areas flow naturally into dining and kitchen zones without unnecessary walls, creating flexible spaces that adapt to different family configurations and entertaining styles. Kitchens incorporate modern cabinetry and countertop space suitable for both daily cooking and food preparation for larger gatherings.

Bathrooms number three per unit in most configurations, ensuring convenience for families and guests. Modern fixtures combine water efficiency with aesthetic appeal, supporting sustainable living without compromising comfort. Balconies and terraces extend living space outdoors, with some units featuring private roof access through the Sky Lounge concept.

Unit Types & Sizes in Scene 7 New Capital

Scene 7 offers apartment configurations ranging from compact two-bedroom units to spacious four-bedroom residences, addressing diverse household sizes and lifestyle preferences. The developer’s size distribution strategy targets young professionals establishing first homes, growing families requiring additional bedrooms, and mature households seeking comfortable spaces.

All units include three bathrooms, a full kitchen, and a reception area regardless of bedroom count, ensuring functional completeness across all sizes. This standardization simplifies furniture planning and maintains consistent quality expectations throughout the development.

2-Bedroom Apartments: 116 sqm, designed for couples and small families seeking efficient space utilization
3-Bedroom Apartments: Starting at 144 sqm, offering additional room for growing families or home office needs
4-Bedroom Apartments: Beginning at 200 sqm, providing generous space for larger households
Premium Units: Up to 237 sqm, featuring enhanced finishes and superior views
Duplex Configurations: Select units available in two-level layouts for those preferring vertical living arrangements

Each building features ground-floor units with potential garden access, mid-level apartments with balanced views and accessibility, and upper-floor residences commanding panoramic vistas across the development and beyond.

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Scene 7 New Capital Pricing Strategy

Akam Developments established pricing for Scene 7 through comprehensive market analysis comparing location value, amenity provision, and competitive positioning against similar R7 District projects. The starting price of EGP 4,800,000 reflects the developer’s strategy to offer accessible entry points while maintaining premium positioning through superior amenity provision.

Price per square meter at Scene 7 averages EGP 62,000, positioned competitively against R7 District benchmarks that typically range from EGP 70,000 to EGP 85,000 for comparable locations and specifications. This pricing gap creates immediate value for early buyers while leaving appreciation headroom as the district matures.

Unit prices vary based on floor level, with ground-floor apartments commanding premiums of approximately 5-8% due to garden access potential. Top-floor units with Sky Lounge access carry premiums of 10-12% reflecting exclusive rooftop amenities and superior views. Corner units throughout the building heights command 3-5% premiums for their enhanced natural light and ventilation.

Current Pricing

Starting Prices: From EGP 7,692,973
Price per SQM: EGP 62,000 average
Garage Fee: EGP 95,000 (payable at delivery)
Maintenance Fee: EGP 10,000 (due 6 months before delivery)
Club Membership: EGP 65,000 over 4 years from delivery (free for first 100 buyers)

Payment Plans at Scene 7

Akam Developments structures financing options to accommodate different buyer financial profiles and preferences. The developer recognizes that accessible payment terms often determine purchase decisions more than absolute price levels, particularly for end-users versus investors with different cash flow patterns.

The primary payment plan requires 10% down payment with the balance distributed over 7 years in equal installments at zero interest. This structure targets middle-income professionals and families who prioritize manageable monthly commitments over large upfront payments. Alternative plans with higher down payments and shorter terms accommodate buyers preferring faster equity buildup.

Standard Plan: 10% down payment, 7-year installments
Accelerated Plans: Higher initial payments reduce installment periods
Delivery: 2023, semi-finished unless otherwise contracted
Maintenance Deposit: EGP 10,000 due 6 months before handover
Club Payment: EGP 65,000 over 48 months post-delivery (waived for first 100 purchasers)

The semi-finished delivery standard allows buyers to customize interior finishes according to personal taste and budget, avoiding one-size-fits-all specifications that may not suit individual preferences. Buyers can immediately move in with minimal finishing or execute comprehensive interior upgrades based on their priorities.

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Amenities & Facilities

Essential Services

Scene 7 provides comprehensive infrastructure supporting comfortable daily living. Round-the-clock security operates through multiple checkpoints with CCTV monitoring covering all common areas and building entrances. The underground parking garage offers climate-controlled vehicle storage protecting against Egypt’s extreme temperatures while ensuring convenient access.

Professional property management coordinates maintenance requests, common area upkeep, and resident services. The club house anchors community amenities, featuring modern gym equipment, spa facilities with jacuzzis, and relaxation areas. A central commercial mall hosts retail shops offering daily necessities, reducing the need for residents to leave the compound for routine shopping.

Each building incorporates hotel-style lobby entrances establishing an upscale atmosphere from arrival. Elevators service all seven floors with backup systems ensuring continuous operation. Smart building management systems optimize energy use while maintaining comfortable common area climates.

Sports & Recreation Facilities

Scene 7’s defining characteristic—the sports club occupying 26% of total project area—sets it apart from conventional residential developments. This facility hosts 11 specialized academies covering diverse athletic disciplines, each operated by experienced coaches and equipped with professional-grade facilities.

Olympic Swimming Pools: Two regulation-size pools, one outdoor and one indoor covered, supporting year-round aquatic activities and competitive training
Football Academy (Juventus Cairo): Professional coaching under Juventus methodology with regulation-size pitches
Basketball Academy (Sherif Zakaria): Courts meeting international specifications with programs for all skill levels
Tennis Academy (Winners): Multiple courts with professional coaching and tournament facilities
Handball Academy (Spark): Dedicated courts and structured training programs
Swimming Academy (Boost): Comprehensive instruction from beginners to competitive swimmers
Archery Academy (Archery Hub): Modern archery range with equipment and expert instruction
Ballet Studio (Adam’s): Professional dance instruction combining athletics and artistry
Volleyball Facilities: Courts for both recreational and competitive play
Badminton Courts: Multiple courts for racquet sports enthusiasts
Squash Facilities: Dedicated courts for this popular racquet sport

Additional amenities include dedicated children’s play areas with age-appropriate equipment, landscaped walking paths meandering through green spaces, artificial lakes creating scenic focal points, and the Sky Lounge concept offering rooftop amenities on select buildings.

Contact us to schedule facility tours and view amenity specifications.
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Investment Value & ROI Potential

Scene 7 presents strong investment fundamentals rooted in location scarcity, amenity differentiation, and the New Administrative Capital’s emerging status as Egypt’s governmental center. The R7 District’s designation for diplomatic and high-level governmental use creates sustained demand from well-compensated professionals seeking quality housing—a tenant profile known for stability and rent-paying capacity.

The project’s sports-oriented positioning fills a market niche underserved by competing developments. While other compounds offer standard gyms and swimming pools, Scene 7’s comprehensive sports academy infrastructure attracts families prioritizing children’s athletic development, creating tenant stickiness that supports occupancy rates and rental pricing power.

Rental yield projections for R7 District properties typically range from 6-8% annually, based on current market data for comparable units. Scene 7’s amenity package should support pricing at the higher end of this range, with potential for premium positioning as the sports academies establish reputations and waiting lists.

Capital appreciation expectations for well-positioned New Capital properties average 12-15% annually over the next five years, driven by infrastructure completion, government ministry relocations, and the broader shift of administrative functions from Cairo. Scene 7’s early delivery timeline positions buyers to capture this appreciation wave as surrounding development matures.

The development’s 81% open space allocation—while reducing total unit count and potentially impacting developer revenue—actually enhances individual unit values through scarcity within a premium environment. This supply constraint supports pricing power that dense developments cannot match.

About Akam Developments

Akam Developments operates as a joint Egyptian-Saudi real estate development company with over 20 years of experience executing residential and commercial projects across multiple markets. The company’s strategy emphasizes creating integrated communities rather than mere housing collections, manifesting through comprehensive amenity provision and long-term property management commitments.

The developer maintains a substantial land bank exceeding 150 acres across various Egyptian cities, providing pipeline visibility and growth potential. In the New Administrative Capital alone, Akam controls significant plots including a 20,000 sqm parcel in the Green River district, positioning the company for sustained local presence beyond Scene 7.

Akam’s financial stability and execution track record provide buyers with confidence in timely project completion and post-delivery support. The company’s joint Egyptian-Saudi ownership structure brings both local market knowledge and international capital access, supporting project financing without the cash flow pressures that derail less-capitalized developers.

Previous Projects

Scenario Compound (New Administrative Capital): Akam’s first R7 District project, successfully delivered and establishing the developer’s credentials in the area. Scenario’s positive market reception encouraged the company to launch Scene 7 with expanded sports facilities.

Ainava Mall (New Administrative Capital): Commercial development demonstrating Akam’s capability across property types and providing operational experience in the New Capital market.

Potential Considerations

Prospective buyers should evaluate Scene 7 within realistic expectations about New Administrative Capital living and residential compound dynamics. The capital remains under active development, meaning promised infrastructure and services arrive progressively rather than immediately. While major road networks and landmarks exist, some planned facilities will materialize over coming years.

Distance from established Cairo neighborhoods requires lifestyle adjustment for families accustomed to central locations. Commuting to businesses or schools in older areas may take 45-60 minutes depending on traffic, though the Monorail system upon full operation will dramatically reduce these times. Buyers should visit the site and assess commute patterns before committing.

The sports academy infrastructure—while impressive—requires buyer interest in athletic activities to fully realize value. Families indifferent to organized sports may find they’re paying for amenities they won’t use, though the facilities support strong resale appeal to sports-oriented buyers.

Current resident feedback from delivered Akam projects is generally positive, particularly regarding construction quality and amenity execution. Those interested in detailed owner experiences should contact sales representatives for introductions to existing residents who can provide unfiltered perspectives.

For current resident reviews and detailed project status, contact us.
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