1. Introduction: Redefining Retail on the Suez Artery

The urban expansion of East Cairo has shifted the center of gravity towards the Suez Road, turning it from a mere travel route into the region’s most vital commercial artery. Within this dynamic corridor, 3 Sides Mall El Shorouk emerges not just as a shopping center, but as a strategic commercial landmark. Developed by Nawassy Developments, this project is engineered to capture the immense purchasing power of El Shorouk City and the colossal footfall generated by its neighbor, Madinaty.

For the international investor or the visionary business owner, 3 Sides Mall represents a “Location-First” investment. It capitalizes on a unique scarcity factor: it is currently the only dedicated commercial project developed in this specific zone, offering direct highway visibility while serving high-density residential zones. Unlike mixed-use towers where retail is often an afterthought, 3 Sides Mall is a dedicated retail and entertainment destination designed to be the primary lifestyle hub for families in East Cairo. With a design philosophy that embraces openness and natural light, it offers a shopping experience that rivals international standards, right at the gateway of the New Administrative Capital.

2. Project Highlights at a Glance

• Project Name: 3 Sides Mall (Three Sides Mall).
• Developer: Nawassy Developments (In partnership with Inco Egypt).
• Location: El Shorouk City, Directly on Suez Road (Facing Madinaty Gate 2).
• Total Land Area: 5 Acres.
• Project Type: Pure Commercial (Retail, F&B, Entertainment).
• Building Height: Ground Floor + 5 Upper Floors.
• Unit Types: Retail Shops, Restaurants, Cafes, Anchor Stores.
• Starting Area: From 60 SQM.
• Starting Price: From 10,000,000 EGP (Subject to market fluctuation).
• Payment Plan: 15% Down Payment, Installments over 6 Years.
• Delivery Status: Under Construction.

3. Location & Accessibility: The “Madinaty” Advantage

In retail real estate, the value of a property is defined by its catchment area. 3 Sides Mall boasts one of the most enviable locations in the Egyptian market.

The Strategic Position:

The mall is situated directly on the Suez Road, positioned precisely in front of Madinaty Gate 2. This is a game-changer. Madinaty is home to hundreds of thousands of residents, and Gate 2 is a primary entry/exit point. 3 Sides Mall effectively becomes the “local” high-end mall for this massive population, in addition to serving El Shorouk City residents.

Key Connectivity Metrics:

• Direct Highway Access: Located on the Cairo-Suez Road, ensuring visibility to millions of commuters heading to the New Capital and Sokhna.
• The New Capital: A short 10-15 minute drive to the Financial District and Iconic Tower.
• Global Connectivity: Approximately 15-20 minutes from Cairo International Airport.
• Educational Hubs: Close proximity to the American University in Cairo (AUC) and British University in Egypt (BUE).
• Residential Neighbors: Surrounded by elite compounds such as Maadi View, Springs, and minutes from Hyde Park and Mountain View iCity.
• Ring Road Access: Seamless connection to the Ring Road, which provides direct access to Elaf Compound and links the project to the rest of Cairo.

4. The Developer: Nawassy Developments

Investing in commercial real estate requires a partner with a proven track record of delivery and construction quality. Nawassy Developments enters the scene with over 20 years of experience in the construction and real estate sectors.

The Power of Partnership:

Nawassy is not working alone; they are backed by the construction might of Inco Egypt Construction. This partnership ensures that 3 Sides Mall is built to the highest engineering standards. Inco Egypt is a heavyweight contractor with a portfolio that includes critical national infrastructure.

Notable Portfolio:

Nawassy and its partners have contributed to significant landmarks, including:

• King Salman University in Sharm El Sheikh.
• Smart Shopping Mall in the Governmental District of the New Capital.
• The House of Quran at the Egypt Mosque (New Capital).
• Mega Mall in El Shorouk.
• Major infrastructure works including 3 Gates for the New Administrative Capital.

This portfolio demonstrates a capacity to handle large-scale, complex projects, giving investors confidence in the delivery and quality of 3 Sides Mall.

5. Full Project Description: Innovative Horizontal Design

3 Sides Mall is designed to break the mold of traditional “box” malls. Spanning an area of 5 Acres, the architectural concept focuses on the human experience.

The Horizontal Concept:

The developers utilized a “Horizontal Design” philosophy. Unlike vertical towers that can feel enclosed, this wide, expansive layout ensures:

1. Maximum Visibility: Almost every unit enjoys frontage or clear sightlines, crucial for retail brands.
2. Natural Light & Ambiance: The design allows sunlight to penetrate all corners of the mall during the day. In the evenings, innovative lighting systems take over, creating a magical and relaxing atmosphere for shoppers.

Zoning and Layout:

• Building Footprint: The built-up area occupies only 35% of the land. The remaining 65% is dedicated to open plazas, landscaping, and circulation areas.
• Structure: The mall comprises a Ground Floor and 5 Upper Floors.

• Lower Levels: Dedicated to high-traffic retail and anchor stores.
• Upper Levels: Designated for F&B destinations, entertainment zones, and lifestyle services.

This thoughtful zoning ensures a smooth flow of foot traffic from the ground up, maximizing the value of units on every floor.

6. Unit Types & Areas

3 Sides Mall is a pure commercial play. There are no medical or administrative units to dilute the retail experience. This focus allows for a curated tenant mix that boosts the overall brand value of the destination.

Commercial Retail Units:

• Starting Area: 60 SQM.
• Configurations: The mall offers a variety of layouts suitable for:

• Fashion Boutiques: High-visibility stores for international and local brands.
• F&B Outlets: Units designed with outdoor terraces or plaza views for restaurants and cafes (Fast Food & Fine Dining).
• Anchor Stores: Larger spaces available for banks, electronics megastores, or mini-markets.

Note: The units are delivered on a Core & Shell basis, allowing brands to implement their specific interior design guidelines.

7. Facilities & Amenities: A Destination, Not Just a Mall

To compete in the New Cairo/Shorouk market, a mall must offer entertainment and convenience. Nawassy Developments has integrated a suite of amenities that transforms 3 Sides Mall into a family destination.

• Entertainment Zone: A dedicated area featuring Electronic Games, a Bowling Center, and Cinema Halls, serving as a major footfall magnet for youth and families.
• The Food Court: A diverse culinary hub hosting international fast-food chains and gourmet local dining options.
• Smart Parking: Expansive underground and surface parking areas designed to handle peak traffic flows, ensuring accessibility for Madinaty and Shorouk residents.
• Vertical Mobility: Equipped with modern panoramic elevators and heavy-duty escalators to ensure seamless movement between the 6 floors.
• Climate Control: Central Air Conditioning systems ensuring a comfortable shopping environment year-round.
• Safety & Security: 24/7 surveillance systems, professional security personnel, and advanced fire suppression systems.
• Plaza & Landscape: Beautifully landscaped outdoor areas for relaxation and events.

8. Payment Plans: Investment Flexibility

Nawassy Developments offers a payment structure designed to facilitate entry for investors while ensuring the project’s financial health.

The Standard Plan:

• Down Payment: 15% of the total unit value.
• Installments: The remaining balance is spread over 6 Years.
• Delivery: Units are currently under construction, with handover timelines aligned with the payment schedule.

Pricing Insight:

• Starting Price: From 10,000,000 EGP.
• Price Per Meter: Competitive rates starting around 80,000 EGP/sqm (Base price, subject to location within the mall).

This plan allows investors to secure a high-value asset on the Suez Road today, paying the majority of the cost over the coming years as the area matures and property values rise.

9. Why 3 Sides Mall is Ideal for Foreign Buyers & English-Speaking Locals

If you are evaluating the investment potential of East Cairo, here is why 3 Sides Mall stands out:

1. The “Suez Road” Factor: Real estate on the Suez Road is arguably the most valuable commercial land in Egypt right now. It is the corridor of the future.
2. Guaranteed Traffic: Facing Madinaty Gate 2 guarantees a captive audience. You are not waiting for a new city to be populated; the population is already there, waiting for premium services.
3. Exclusivity: As the only commercial project developed in this immediate area, it faces less direct competition compared to the crowded 90th Street.
4. Inflation Hedge: Commercial real estate with long-term payment plans is a classic hedge against currency devaluation. You lock in the price now and pay later.
5. Developer Credibility: The partnership with Inco Egypt reduces construction risk, a primary concern for overseas investors.

10. Frequently Asked Questions (FAQ)

Q: Where exactly is 3 Sides Mall located?

A: It is located in El Shorouk City, directly on the Suez Road, immediately facing Gate 2 of Madinaty.

Q: Is the mall mixed-use (Residential/Admin)?

A: No, 3 Sides Mall is a dedicated commercial project focused entirely on Retail, F&B, and Entertainment to maximize footfall.

Q: What is the minimum unit size?

A: Commercial units start from 60 square meters, making them suitable for a wide range of retail franchises.

Q: Who is the main contractor for the project?

A: The construction is handled in partnership with Inco Egypt, a Tier-1 contracting firm with extensive government projects.

Q: Can foreigners buy units in this mall?

A: Yes, foreign nationals are fully permitted to own freehold commercial property in this development.