1. Introduction: Redefining Corporate Excellence in East Cairo

In the rapidly evolving landscape of New Cairo, where business and lifestyle intersect, It Business Hub emerges as a beacon of modern commercial sophistication. Developed by the visionary Upwyde Developments, this project is not merely a building; it is a strategic ecosystem designed to elevate the standards of workspace and retail experiences in Egypt. Situated on the prestigious North 90th Street, It Business Hub commands one of the most coveted addresses in the Fifth Settlement, placing your business at the forefront of the city’s economic activity.

The project represents a harmonious blend of architectural brilliance and functional design. By collaborating with renowned engineering consultant Raef Fahmy, Upwyde has crafted a landmark that stands out with its sleek glass facades and intelligent spatial planning. Whether you are a multinational corporation seeking a headquarters, a medical professional looking for a premium clinic, or a retailer aiming to capture the affluent demographic of New Cairo, It Business Hub offers a tailored solution. It bridges the gap between luxury and practicality, offering a “Business-Leisure” environment that fosters productivity while providing a vibrant social scene. For the international investor or the local entrepreneur, this development offers a secure, high-yield asset in the heart of Egypt’s most dynamic district.

2. Project Highlights at a Glance

• Project Name: It Business Hub (IT Business Hub).
• Developer: Upwyde Developments.
• Location: Directly on North 90th Street, Fifth Settlement, New Cairo.
• Project Type: Mixed-Use (Commercial Retail, Administrative Offices, Medical Clinics).
• Architectural Consultant: Eng. Raef Fahmy.
• Starting Areas:

• Offices: From 39 sqm.
• Clinics: From 46 sqm.
• Retail: From 52 sqm.

• Starting Prices:

• Medical: From 7,000,000 EGP.
• Administrative: From 8,000,000 EGP.
• Commercial: From 10,500,000 EGP.

• Payment Plans: Down payments starting from 10%, installments up to 6 years.
• Delivery: Within 3 years.

3. Location & Accessibility: The Strategic Corridor

Location is the primary driver of value in real estate, and It Business Hub has secured a “Triple-A” location. The project is situated directly on the North 90th Street, which serves as the spinal cord of New Cairo’s economy. This thoroughfare is lined with major banks, multinational headquarters, and luxury residential compounds, ensuring continuous footfall and high visibility.

Why This Location Matters to Investors:

The strategic positioning guarantees that your business remains accessible to clients and employees alike. It sits at a pivotal point that connects the established districts of Cairo with the burgeoning new expansions.

Key Connectivity Metrics:

• The Golden Square: Located in the heart of the Fifth Settlement’s most active zone.
• New Administrative Capital: A short 30-minute drive, bridging the gap between the current and future business capitals.
• Educational Hubs: Minutes away from the American University in Cairo (AUC) and the German University in Cairo (GUC), ensuring access to a talented workforce and student consumers.
• Ring Road: Seamless access to the Ring Road connects you to Maadi, Heliopolis, and Downtown Cairo.
• Residential Proximity: Only 10 minutes from high-density, affluent areas like Al Rehab City and Madinaty.
• Travel: Approximately 30 minutes to Cairo International Airport, facilitating international business travel.
• Strategic Access: Close to Al Jazira Road and City Hall New Cairo, enhancing accessibility and commercial synergy.
• Nasr City & Heliopolis: Accessible within 30 minutes via the Suez Road or Ring Road.

4. The Developer: Upwyde Developments

Investing in off-plan or under-construction projects requires unwavering trust in the developer. Upwyde Developments stands as a pillar of reliability in the Egyptian market. Founded by a consortium of prominent business leaders with over 40 years of collective experience, the company has rapidly ascended to become a market leader in commercial real estate.

A Legacy of Excellence

Upwyde’s philosophy revolves around creating value-added real estate. They do not just build structures; they curate destinations. Their portfolio is a testament to their commitment to quality, timely delivery, and innovative design.

Notable Projects by Upwyde:

• Granoy Mall: A landmark project in New Cairo.
• Prk Vie: A sophisticated mixed-use development in New Cairo.
• Iguall Mall: A prime commercial destination in the Fifth Settlement.
• Cinco: A unique commercial project.

The company’s expansion into the New Administrative Capital further solidifies its financial strength and long-term vision. When you invest with Upwyde, you are partnering with a developer that understands the nuances of the Egyptian market and prioritizes asset appreciation.

5. Full Project Description: Architectural Mastery

It Business Hub is a visual masterpiece designed to inspire. Upwyde Developments partnered with the legendary architect Raef Fahmy to bring this vision to life. Fahmy, known for his ability to blend functionality with artistic form, has created a structure that is both imposing and welcoming.

The Design Philosophy

The building features a modern glass façade that serves two critical purposes:

1. Aesthetics: It gives the building a sleek, futuristic look that reflects the corporate prestige of its tenants.
2. Functionality: The glass allows for maximum natural light penetration, reducing the need for artificial lighting and creating a vibrant, energetic working environment.

Interior Dynamics

The design extends beyond the exterior. The interiors are crafted to facilitate flow and interaction.

• Zoning: The project is intelligently zoned to separate the bustle of retail from the quiet professionalism required for clinics and offices.
• Human-Centric Spaces: Common areas, lobbies, and corridors are designed with high-quality materials to leave a lasting impression on visitors.
• Sustainability: The design incorporates eco-friendly principles to ensure energy efficiency and a healthy indoor climate.

6. Unit Types & Areas: Tailored for Every Ambition

Upwyde has engineered a diverse inventory of units to cater to the specific needs of various industries. Whether you are a startup, an established firm, or a retail franchise, there is a space configured for your success.

A. Commercial Retail Units

Designed for maximum exposure, these units are located on the lower levels to capture foot traffic.

• Ground Floor: Spaces start from 63 SQM plus an additional 19 SQM outdoor area, perfect for cafes and restaurants seeking al fresco dining options.
• First Floor: Retail spaces start from 52 SQM, suitable for boutiques, electronics, and service providers.

B. Administrative Offices

Smart workspaces designed to boost productivity.

• Starting Area: From 39 SQM.
• Features: Flexible layouts that can be customized to fit open-plan or partitioned office styles. Ideal for SMEs and corporate branches.

C. Medical Clinics

Specialized units designed to meet rigorous health standards.

• Starting Area: From 46 SQM.
• Features: Dedicated zones ensuring a sterile and professional environment for doctors and patients.

7. Facilities & Amenities: A Seamless Ecosystem

It Business Hub is equipped with a comprehensive suite of amenities that function as the backbone of your daily operations. The goal is to provide a hassle-free environment where businesses can thrive.

• Advanced Security: A multi-tiered security system featuring 24/7 trained personnel and high-definition CCTV surveillance covering every corner of the complex.
• Smart Access: Electronic gates and smart ID systems ensuring controlled and smooth entry for employees and visitors.
• Parking Solutions: Spacious underground garages designed to accommodate high traffic volume, eliminating the stress of parking in New Cairo.
• Climate Control: Central air conditioning systems (HVAC) ensure a comfortable environment year-round, regardless of the weather.
• Vertical Mobility: High-speed panoramic elevators and escalators ensure smooth traffic flow between floors.
• Business Support: Fully equipped conference halls and meeting rooms available for tenants to host presentations and client meetings.
• Safety First: State-of-the-art fire suppression and alarm systems installed throughout the building.
• Lifestyle & Dining: A curated selection of restaurants and cafes providing convenient options for business lunches or coffee breaks.
• Maintenance: A dedicated facility management team ensures the building remains in pristine condition, protecting your asset’s value.
• High-Speed Internet: Fiber-optic infrastructure ensuring zero downtime for digital operations.

8. Payment Plans: Investment Flexibility

Understanding the diverse financial needs of investors, Upwyde Developments offers flexible payment structures that make owning a prime asset on North 90th Street accessible.

The “Peace of Mind” Plans:

Investors can choose from three distinct tiers, all designed to ease cash flow:

1. Plan A:

• Down Payment: 10%
• Intermediate Payment: 5% (after 2.5 years)
• Installments: Over 4 Years.

1. Plan B:

• Down Payment: 15%
• Intermediate Payment: 5% (after 2.5 years)
• Installments: Over 5 Years.

1. Plan C (Long Term):

• Down Payment: 20%
• Intermediate Payment: 5% (after 2.5 years)
• Installments: Over 6 Years.

• Delivery: Units are scheduled for handover within 3 years.
• Maintenance Fee: 10% of the unit value.

9. Challenges & Cons: Addressing Mixed-Use Concerns

In mixed-use developments, a common concern is the potential for overcrowding or the clash between retail shoppers and office professionals.

How Upwyde Solved It:

The developer has implemented a strict zoning strategy.

• Separation: Administrative and medical units are located on upper floors, separated from the retail ground floors.
• Privacy: Dedicated entrances and elevators ensure that the flow of shoppers does not interfere with patient privacy or corporate operations, turning the high footfall into an advantage (visibility) rather than a disadvantage (noise).

10. Why It Business Hub is Ideal for Foreign Buyers & Expats

For international investors evaluating the Egyptian market, It Business Hub presents a compelling case for capital appreciation and rental yield.

1. Currency Hedge: Real estate in prime locations like North 90th Street acts as a strong hedge against inflation. The value of commercial assets in this corridor has historically shown a consistent upward trajectory.
2. High Rental Demand: The proximity to the AUC and major multinational HQs ensures a near-zero vacancy rate. Offices and clinics in this area command high rental premiums, often pegged to the dollar.
3. Turnkey Investment: Dealing with a reputable developer like Upwyde minimizes construction risk. The project offers a clear timeline and transparent contracts.
4. Operational Zoning: The developer has addressed the common concern of “crowding” by strictly zoning the activities. Medical, Admin, and Retail sectors are operationally separated to ensure privacy and efficiency, maintaining the building’s premium status.
5. Strategic Exit: Should you decide to sell, the liquidity of assets on North 90th Street is significantly higher than in secondary locations.

11. Frequently Asked Questions (FAQ)

Q: Where exactly is It Business Hub located?

A: It is located directly on the North 90th Street in the Fifth Settlement, New Cairo. It is situated near the AUC, GUC, and major residential compounds like Al Rehab.

Q: Who is the architect behind the project?

A: The project is designed by Eng. Raef Fahmy, one of Egypt’s most celebrated architects known for his modern and functional commercial designs.

Q: What is the minimum price to invest?

A: Currently, medical units start from 7,000,000 EGP, administrative offices from 8,000,000 EGP, and retail units from 10,500,000 EGP. Prices are subject to market changes.

Q: Is the project suitable for a headquarters?

A: Absolutely. The premium design, prestigious address, and availability of varied office sizes make it ideal for small to medium corporate headquarters.

Q: Can foreigners buy property in this project?

A: Yes, foreign nationals can fully own commercial and administrative real estate in New Cairo under Egyptian law.