1. Introduction: A Return to Refined Living

In the dynamic and often chaotic landscape of Egyptian real estate, few names command instant respect and trust like Hassan Allam Properties. For decades, this developer has defined and redefined what “luxury” means in Egypt. With The Phoenix, they have reimagined the concept of apartment living, situating it within their flagship mega-community, SwanLake Residences New Cairo.

The Phoenix is not merely a collection of residential buildings; it is a curated lifestyle experience designed for a specific caliber of residents who seek the prestige of a villa community with the convenience, security, and connectivity of a modern apartment. It represents the final, vibrant piece of the SwanLake puzzle, offering a fully integrated living environment that balances energy with serenity.

For the international investor or the expatriate seeking a secure, high-end home base in Cairo, The Phoenix offers a rare combination: the tranquility of a gated sanctuary and the pulse of the city just minutes away. This is where architectural finesse meets the practical demands of modern life, all backed by a developer with a near-century of excellence in the Egyptian market.

2. Project Highlights at a Glance

• Developer: Hassan Allam Properties (HAP) – Established in 1936.
• Location: Inside SwanLake Residences, First Settlement, New Cairo (Directly on Suez Road).
• Project Scale: A 20-acre boutique enclave seamlessly integrated within the 454-acre SwanLake district.
• Unit Types: Luxury Apartments (1, 2, & 3 Bedrooms), Ground Floor Garden Units, and Penthouses.
• Unit Sizes: Starting from 93 sqm up to 183 sqm and larger.
• Price Range: Starting from approx. 2.2 Million EGP (Subject to market availability).
• Payment Plan: 5% Down Payment, with flexible installments spread over 8 Years.
• Delivery: Estimated within 3 years from contract signing.
• Key Feature: 1.4 km pedestrian promenade and exclusive clubhouse access.

3. Location & Accessibility: The “Golden Triangle” of New Cairo

For those unfamiliar with the geography of Greater Cairo, “location” is often defined by access to the Ring Road and the Airport. The Phoenix enjoys an unrivaled position in the First Settlement, often regarded as the most prestigious and accessible entrance to New Cairo.

Situated directly on the Suez Road, The Phoenix avoids the internal congestion of the Fifth Settlement (90th Street traffic) while remaining intimately connected to it. It sits directly opposite Al Rehab City, a fully mature district teeming with life, shops, and services, adding another layer of convenience.

Key Connectivity Metrics:

• Global Gateway: A mere 8-minute drive to Cairo International Airport. This makes it the ultimate address for frequent flyers, diplomats, and multinational executives who value time above all else.
• Education & Culture: Only 15 minutes from the American University in Cairo (AUC), ensuring high rental demand from faculty and affluent students.
• Shopping & Leisure: Just 20 minutes from Cairo Festival City (CFC), the region’s premier retail and dining hub.
• Arterial Access: Immediate access to the Ring Road connects you to Maadi, Heliopolis, and Downtown Cairo effortlessly. It effectively acts as a bridge between the “Old Capital” and the “New Capital.”

4. Developer Overview: Hassan Allam Properties

The Custodians of Quality

In a market crowded with newcomers and flashy marketing, Hassan Allam Properties (HAP) stands apart as a legacy brand. Founded in 1936, the Hassan Allam group has built much of Egypt’s modern infrastructure. In the real estate sector, they are synonymous with community management and asset appreciation.

Buying a Hassan Allam property is widely considered a “safe haven” investment. Their compounds do not age; they mature. The landscaping remains manicured, the security remains tight, and the buildings are maintained to international standards decades after delivery. This operational excellence is why HAP units command the highest resale values in the market.

A Portfolio of Prestige:

• SwanLake North Coast: The premier destination for Egypt’s elite in the summer.
• Haptown: A mixed-use mega-project in Mostakbal City.
• SwanLake Katameya & 6th of October: Benchmarks for residential luxury in Cairo.
• Seasons Residence: An exclusive villa-only community that set the standard for privacy.

5. Full Project Description & Design Philosophy

A Private Sanctuary within a Mega-City

The Phoenix occupies a specific 20-acre parcel within the colossal 454-acre SwanLake Residences master plan. This “compound within a compound” approach ensures that residents of The Phoenix enjoy intimate privacy while having access to the sprawling amenities of the larger district.

Design Ethos:

The architecture of The Phoenix departs from the classical heavy styles of the past, embracing a Contemporary Mediterranean aesthetic. The design emphasizes:

• Light & Air: Large window fenestrations allow natural light to flood the interiors, creating a sense of openness.
• Views: The 14 residential buildings are strategically positioned so that every apartment enjoys a view—whether it be of the lush linear parks, the crystal water features, or the open skylines of the Suez Road.
• Walkability: The project features a 1.4-kilometer pedestrian promenade. This spine connects the residential blocks with the commercial and leisure zones, encouraging a walking culture rare in Cairo’s car-centric environment.

The “Phoenix” Concept:

The name symbolizes renewal and vibrancy. Unlike the quieter, villa-only zones of SwanLake (like The Giselle or The Selina), The Phoenix is designed to be energetic. It caters to young professionals, smaller families, and empty-nesters who desire a “lock-up-and-go” lifestyle without compromising on the luxury of their surroundings.

6. Unit Types & Areas

Smart Luxury: Efficiency Meets Elegance

The Phoenix focuses exclusively on apartments, filling a significant gap in the luxury market for high-end, manageable spaces. The floor plans are designed to maximize usability, minimizing wasted corridors to ensure every square meter serves a purpose.

1. The Executive Studio / 1-Bedroom:

• Size: Starting around 93 sqm.
• Target: Perfect for the single executive, pilot, or as a high-yield rental unit for airport staff and expats. These units are highly liquid assets.

2. The 2-Bedroom Apartment:

• Size: Starting from 127 sqm.
• Target: Ideal for young couples or small families. Efficiently designed to feel spacious, often including a master bedroom with en-suite.

3. The 3-Bedroom Family Suite:

• Size: Starting from 151 sqm.
• Target: The standard for family living. These units feature ample reception space, a proper dining area, and separation between living and sleeping quarters.

4. The Garden Villa (Ground Floor):

• Concept: Combining apartment convenience with villa lifestyle.
• Size: Approx. 110 sqm (Interior) + 139 sqm (Private Garden).
• Target: Pet owners and gardening enthusiasts who want outdoor space without the maintenance cost of a standalone villa.

7. Facilities & Amenities: The SwanLake Standard

Living at The Phoenix means inheriting the infrastructure of SwanLake Residences. The amenities are designed not just for recreation, but for a hassle-free existence.

• Underground Parking: A critical feature often overlooked. All parking is subterranean to keep the street level car-free, safe for children, and visually pleasing.
• The Clubhouse: A world-class facility featuring a fully equipped gym, spa, jacuzzi, and lounging areas. It acts as the social nucleus of the community, where neighbors become friends.
• The Promenade: A 1.4km track lined with jogging paths, cycling lanes, and manicured landscaping, perfect for morning runs or evening strolls.
• Commercial Zone: A curated retail area hosting cafes, restaurants, and essential services, ensuring residents don’t need to leave the gates for their daily coffee or groceries.
• Safety Infrastructure: Advanced fire-fighting systems, 24/7 facility management (maintenance and cleaning), and a triple-layer security system (CCTV, Gate Guards, Patrols).
• Water Features: Artificial lakes and lagoons are interwoven throughout the 14 buildings, lowering ambient temperatures and providing serene visual backdrops.

8. Prices & Payment Plans

Investment Value & Financial Flexibility

Disclaimer: Prices mentioned are based on initial launch figures and subject to market appreciation. Please contact us for the most current inventory pricing.

Pricing Strategy:

The Phoenix offers a competitive entry point into the Hassan Allam portfolio, which is usually reserved for ultra-high-net-worth individuals.

• Starting Price: Units historically started from 2.2 Million EGP (for smaller areas), with larger garden units reaching upwards of 8.5 Million EGP.
• Value Proposition: Buying here is buying into the brand. Hassan Allam units typically resell at a significantly higher price per meter than neighboring non-branded developments.

Payment Plan:

Designed to be accessible for investors and end-users alike, mitigating the impact of inflation:

• Down Payment: Just 5%.
• Installments: Spread over 8 Years.
• Handover: Scheduled for 3 Years from contracting.

9. Why This Project is Ideal for Foreign Buyers & Expats

1. The “Lock-and-Leave” Lifestyle:

For expats who travel frequently, security is paramount. The Phoenix offers apartment living where you can lock your door and leave for a month, knowing your home is secure and the grounds are maintained by Hassan Allam’s world-class facility management.

2. Liquidity & Resale:

Real estate is an illiquid asset, but some brands are more liquid than others. Hassan Allam properties are the “gold standard” in Egypt. They are always in demand on the resale market, making your exit strategy easier and more profitable than investing with lesser-known developers.

3. Proximity to International Hubs:

Being 8 minutes from the airport and 15 minutes from international schools and universities makes this location practical for the global citizen living in Cairo. You are connected to the world, not stuck in traffic.

4. A Dollar Hedge:

With the 8-year payment plan, foreign buyers holding hard currency can benefit from paying fixed EGP installments over a long period, effectively reducing the real cost of the property while the asset value appreciates.

Frequently Asked Questions (FAQ)

Q: Is The Phoenix a separate compound?

A: It is a distinct phase within the larger SwanLake Residences. It has its own identity and entrance proximity but shares the master plan’s prestige and main gates.

Q: Who manages the community after delivery?

A: Hassan Allam Property Management. They are renowned for maintaining the highest standards of cleanliness, security, and landscaping in Egypt, ensuring the compound looks pristine year after year.

Q: Are the units delivered finished?

A: Delivery conditions vary by phase (typically Core & Shell or Fully Finished). Historically, Hassan Allam delivers Core & Shell to allow owners to customize their interiors, but specific finished packages may be negotiated.

Q: How does the location compare to the Fifth Settlement?

A: It is technically in the “First Settlement,” which is closer to the Airport, Heliopolis, and the Ring Road. It is less congested than the central Fifth Settlement (90th St) but equally upscale, hosting the Police Academy and major hotels.

Q: Can foreigners own property here?

A: Yes, foreigners can own freehold property in New Cairo. The process is standardized, and the 8-year payment plan makes it financially accessible without the need for complex mortgage approvals.