1. Introduction: A New Paradigm of Corporate Elegance

In the pulsating heart of New Cairo, where the skyline is constantly evolving, a new definition of administrative and commercial excellence has emerged. East Lane New Cairo is not merely a mixed-use complex; it is a statement of prestige and architectural sophistication brought to life by Urbnlanes Developments. Bringing over three decades of Kuwaiti construction expertise to the Egyptian market, Urbnlanes has crafted a project that transcends the traditional boundaries of office spaces.

Strategically anchored on the South 90th Street—the undisputed commercial artery of the Fifth Settlement—East Lane offers a rare commodity: a fully finished, high-end business environment managed by world-class experts. For the international investor or the discerning business owner, this project represents the perfect intersection of location, quality, and operational efficiency. It is designed for those who refuse to compromise on their brand’s image, offering a corporate address that speaks volumes before a single word is spoken. East Lane is where the stability of Kuwaiti financial backing meets the vibrancy of the Egyptian market.

2. Project Highlights at a Glance

• Developer: Urbnlanes Developments (Emeel Abdalla Investments).
• Project Name: East Lane.
• Location: Directly on South 90th Street, Fifth Settlement.
• Total Area: 5,000 Square Meters.
• Project Type: Mixed-Use (Administrative Offices, Commercial Retail, Medical Clinics).
• Architectural Consultant: Raef Fahmy Architects.
• Facility Management: Enova (A Majid Al Futtaim affiliate).
• Finishing Status: Fully Finished for Administrative Units.
• Starting Area: From 55 SQM.
• Starting Price: From 11,000,000 EGP (Subject to market fluctuation).
• Payment Plan: 10% Down Payment, Installments over 5 Years.
• Delivery: Contact for specific delivery dates.

3. Location & Accessibility: The Golden Strip of New Cairo

In real estate, the value of an asset is intrinsically linked to its address. East Lane commands a “Triple-A” location on the South 90th Street. This is not just a road; it is the spinal cord of New Cairo’s economy, lined with multinational headquarters, banking centers, and luxury lifestyle hubs.

Strategic Positioning:

East Lane sits in a unique spot that offers high visibility while maintaining easy accessibility. It is positioned to capture the high purchasing power of the surrounding elite neighborhoods.

Key Connectivity Metrics:

• Educational Hubs: A mere stone’s throw from the American University in Cairo (AUC) and Future University in Egypt (FUE), ensuring a steady flow of foot traffic and potential clientele.
• Commercial Neighbors: Located directly in front of Concorde Plaza and close to City Hall New Cairo, creating a synergistic commercial zone that attracts visitors from all over Cairo.
• Strategic Access: Easy access via Al Jazira Road, providing alternative routes to avoid main street congestion.
• Regional Access:

• 20 Minutes to the New Administrative Capital.
• 30 Minutes to Cairo International Airport.
• Seamless access to the Mohamed Naguib Axis and the Ring Road.

• Residential Catchment: Surrounded by high-density, upscale compounds such as Retaj, Villar, and The Village, providing a captive audience for retail tenants.

4. The Developer: Urbnlanes Developments (A Towering Legacy)

Investing in off-plan or under-construction property requires immense trust in the developer’s financial stability and technical capability. Urbnlanes Developments enters the Egyptian market with a weight that few can match.

As the real estate development arm of Emeel Abdalla Investments (First Group), Urbnlanes brings over 36 years of experience in Kuwait. This is a company that has built skyscrapers, governmental ministries, and educational institutions in the Gulf.

Why Trust Urbnlanes?

• Financial Solvency: Backed by huge liquidity from their Kuwaiti operations, ensuring construction continues regardless of local market fluctuations.
• Construction DNA: They are builders at heart. They understand the nuances of structural integrity and high-quality finishing.
• Proven Track Record:

• Levels Business Tower (New Administrative Capital): An architectural icon.
• Yellow Residence (New Cairo).
• Grand United Tower (Kuwait).
• Ministry of Finance Complex (Kuwait).
• American University of Kuwait.

Investing with Urbnlanes means partnering with a developer who treats deadlines and quality as sacred commitments.

5. Full Project Description: A Boutique Masterpiece

East Lane New Cairo is designed as a boutique commercial complex spanning 5,000 square meters. Unlike massive, impersonal malls, East Lane focuses on exclusivity and curated experiences.

Architectural Genius:

The project is master-planned by the legendary architect Raef Fahmy. Known for his innovative and functional designs, Fahmy has created a structure that utilizes modern glass facades to maximize natural light while maintaining energy efficiency. The aesthetic is sleek, corporate, and timeless.

Structure & Layout:

• Ground Floor: Dedicated to high-end Commercial and Retail units. These spaces feature high ceilings and glass frontages, perfect for luxury brands, cafes, and restaurants.
• Upper Floors (4 Levels): Reserved for Administrative Offices and specialized clinics. These floors are designed to offer privacy and quiet, fostering a productive work environment.

Operational Excellence with Enova:

Urbnlanes has partnered with Enova (a joint venture between Majid Al Futtaim and Veolia) for facility management. This is a critical value-add. It guarantees that the building’s systems, cleanliness, and security will be maintained to international standards for decades, protecting your asset’s resale value.

6. Unit Types, Areas & Finishing

East Lane offers a diverse inventory tailored to meet the specific needs of modern businesses and investors. The standout feature here is the finishing quality.

1. Administrative Offices

• Starting Area: 55 SQM.
• Finishing: Fully Finished.
• The Value Proposition: Unlike most competitors who deliver “Core & Shell,” East Lane delivers offices ready for immediate occupancy. This saves investors months of time and effort in fit-out works and allows for immediate rental income upon handover. The finishing includes high-grade flooring, ceilings, and HVAC provisions.

1. Commercial Retail

• Starting Area: 55 SQM.
• Finishing: Core & Shell (to allow brands to apply their own identity).
• The Value Proposition: Located on the ground floor with direct exposure to the South 90th Street, these units are ideal for F&B outlets, banks, and showrooms.

1. Medical Clinics

• Starting Area: 55 SQM.
• Finishing: Fully Finished.
• The Value Proposition: Designed to meet rigorous health codes, offering a clean and professional environment for doctors and patients.

7. Facilities & Amenities: The “Enova” Effect

The difference between a good building and a great one lies in its amenities and management. East Lane is engineered to be a hassle-free environment for business owners.

• Smart Building Systems: Integrated BMS (Building Management System) controlling lighting, temperature, and security.
• Panorama Elevators: High-speed elevators offering views of the plaza, ensuring smooth vertical traffic.
• Underground Parking: A spacious, multi-level garage designed to accommodate tenants and visitors, solving the parking challenge on 90th Street.
• Meeting Hubs: Shared meeting rooms and conference facilities equipped with the latest audio-visual technology.
• Security Matrix: 24/7 surveillance cameras, electronic gates, and professional security personnel managed by Enova.
• Safety First: The building is equipped with advanced Firefighting Systems ensuring the safety of all occupants.
• Plaza & Landscaping: The building is surrounded by manicured greenery, providing a serene outlook for office workers and a pleasant atmosphere for cafe patrons.
• Power & Connectivity: High-speed fiber optic internet and backup generators to ensure zero downtime.
• Kids Area: A safe, monitored entertainment zone for children, allowing parents to shop or dine with peace of mind.

8. Payment Plans: Investment Made Accessible

Urbnlanes understands the importance of cash flow for investors. Despite the premium nature of the project and the “Fully Finished” advantage, the payment plans remain competitive.

The Standard Plan:

• Down Payment: 10% of the total unit value.
• Installments: The remaining balance is spread over 5 Years.
• Interest: 0% interest on installments.

Pricing Context:

• Starting Price: From 11,000,000 EGP.
• Price Per Meter: Approx. 65,000 EGP (Base rate, subject to change).

Why this makes sense: Considering the inflation rate and the cost of finishing materials, buying a fully finished unit with a 5-year plan locks in today’s price while hedging against future cost increases.

9. Challenges & Cons: Addressing Privacy Concerns

A common hesitation for investors in mixed-use projects is the fear of noise and lack of privacy for administrative units.

How Urbnlanes Solved It:

The developer has implemented a strict Vertical Zoning Strategy.

• Separation: Administrative and medical units are located on the upper floors, completely separated from the retail ground floor.
• Dedicated Access: Separate entrances and elevators ensure that office employees and clinic patients do not mix with retail shoppers, preserving a quiet and professional atmosphere for business.

10. Why East Lane is Ideal for Foreign Buyers & Expats

If you are an international investor or an expat looking to establish a footprint in Egypt, East Lane offers a compelling case:

1. Turnkey Solution: The “Fully Finished” delivery for offices is a game-changer. Managing contractors from abroad is difficult; Urbnlanes handles this for you, delivering a key-ready asset.
2. Hard Currency Asset: Real estate on the South 90th Street acts as a hedge against currency devaluation. It is a scarcity asset; land availability on this street is virtually zero.
3. The “Kuwaiti” Trust Factor: Dealing with a developer who has a massive international portfolio reduces the risk of non-delivery. Their financial health is robust.
4. High Rental Yields: The location near AUC and major banks ensures a constant demand for high-quality office space. Multinational tenants prefer buildings managed by top-tier firms like Enova.
5. Quality Assurance: With Raef Fahmy designing and Enova managing, the asset is built to last and retain its value over the long term.

11. Frequently Asked Questions (FAQ)

Q: Where exactly is East Lane located?

A: It is located directly on the South 90th Street in the Fifth Settlement, New Cairo, facing Concorde Plaza.

Q: Are the office units delivered furnished?

A: The offices are delivered Fully Finished (flooring, ceiling, AC provisions, painting) but typically do not include loose furniture.

Q: Who is the facility management company?

A: The project is managed by Enova, a market leader in facility management, ensuring 5-star service standards.

Q: Can I buy a unit as a foreigner?

A: Yes, foreign nationals can fully own commercial and administrative real estate in Egypt with no restrictions in this district.

Q: What is the delivery date?

A: The project is currently under construction. Please contact our sales team for the precise handover schedule.