1. Introduction: A New Benchmark for Business in East Cairo

In the rapidly evolving landscape of New Cairo, the definition of a successful commercial hub is shifting from simple retail spaces to integrated, world-class districts. East Side New Cairo, the latest flagship development by LMD (Landmark Sabbour), stands at the forefront of this transformation. It is not merely a mall; it is a meticulously planned business ecosystem designed to serve the elite demographic of the Fifth Settlement.

Collaborating with the internationally acclaimed architectural firm Benoy—the masterminds behind Ferrari World Abu Dhabi and City Walk Dubai—LMD brings a global standard of design to the Egyptian market. East Side is engineered for those who seek prestige, functionality, and high investment returns. Strategically positioned at the intersection of vital axes and neighboring the high-density Al Rehab City, this project bridges the gap between luxury retail and professional corporate environments. For the foreign investor or the local visionary, East Side offers a rare opportunity to own a “Blue-Chip” asset in one of the most lucrative real estate corridors in the Middle East.

2. Project Highlights at a Glance

• Project Name: East Side.
• Developer: LMD (Landmark Sabbour).
• Location: Intersection of Mohamed Naguib & Youssef El Sebai Axes (Facing Al Rehab).
• Architectural Consultant: Benoy (UK-based Global Firm).
• Total Land Area: Part of a massive 170-acre mixed-use master plan.
• Project Type: Mixed-Use (Commercial Retail, Administrative Offices, Medical Clinics).
• Building Configuration: 3 Basements + Ground Floor + 5 Typical Floors.
• Starting Areas: 52 SQM (Medical), 80 SQM (Retail), 141 SQM (Admin).
• Starting Price: 7,000,000 EGP (Admin/Medical) | 19,942,000 EGP (Retail).
• Payment Plan: 5% Down Payment, installments up to 7 Years.
• Cash Discount: Up to 40%.
• Delivery: 2027.

3. Location & Accessibility: The Golden Triangle

Location is the primary driver of capital appreciation in real estate, and East Side commands one of the most strategic plots in New Cairo. The project is situated at the nexus of Mohamed Naguib Axis and Youssef El Sebai Axis.

Why this location matters:

This spot is often referred to as the “Golden Triangle” of traffic flow. It sits directly facing Al Rehab City (Gate 12 & 13 area), granting it immediate access to a captive audience of over 200,000 affluent residents. Furthermore, it acts as a gateway between the established First Settlement and the vibrant Fifth Settlement.

Key Connectivity Metrics:

• Suez Road: A mere 2-minute drive, connecting you to Heliopolis and the New Capital.
• Al Rehab City: Directly opposite the project, ensuring high daily footfall.
• Cairo International Airport: Only 10 minutes away, facilitating international business.
• American University in Cairo (AUC): A short 15-minute drive via the ring road.
• New Administrative Capital: Approximately 20 minutes away.
• Ain Sokhna Road: Accessible within 25 minutes.
• Elite Neighbors: Close to Saada Compound, ensuring an upscale catchment area.
• Accessibility: Seamless connection to the Middle Ring Road, serving as a hub for commuters from Madinaty and Sherouk.

4. The Developer: LMD (Landmark Sabbour)

Investing in off-plan commercial real estate requires unwavering trust in the developer. LMD (Land Mark Developments) is a powerhouse in the industry, established in 2005 by the visionary Engineer Ahmed Sabbour.

LMD is not just a local player; they have a robust international footprint with projects in Dubai (Continental Tower) and Barcelona, Spain. In Egypt, they are synonymous with luxury and reliability. Their philosophy revolves around creating “destinations” rather than just buildings.

Notable Portfolio:

• One Ninety: A mixed-use landmark on 90th Street (Home to W Cairo Hotel).
• Three Sixty: A premium business park in the Golden Square.
• Stei8ht: A luxury residential villa community.
• Zoya: A high-end coastal resort in the North Coast.
• Continental Tower: Dubai Marina.

When you invest in East Side, you are partnering with a developer that possesses strong financial liquidity and a legacy of delivering excellence.

5. Full Project Description: Designed by Benoy

East Side is designed to be an architectural icon. LMD partnered with Benoy, a UK-based firm known for creating some of the world’s most famous retail and leisure destinations. The result is a structure that balances aesthetic beauty with operational efficiency.

The Architectural Concept:

The design philosophy embraces modernity and openness. The master plan divides the project into specialized zones to ensure that the hustle of retail does not disturb the focus of the corporate offices.

• Glass Facades: The buildings feature expansive glass curtain walls that provide panoramic views of the surrounding landscape while allowing natural light to flood the interiors, boosting productivity and energy efficiency.
• The Plaza: A massive open-air plaza connects the buildings, serving as a social hub for dining, events, and networking.
• Zoning Structure: The project is executed in three distinct phases (Commercial, Administrative, and Medical). Each phase comprises 7 distinct buildings. Each building stands as a separate entity with private entrances, elevators, and lobbies to maintain a professional atmosphere.

The Scale:

The project is built on a grand scale, with buildings rising to 5 floors above the ground level, sitting atop 3 levels of underground parking to completely eliminate street-level congestion.

6. Unit Types, Areas & Zoning

East Side offers a diverse inventory tailored to meet the specific needs of different business sectors. The layout ensures privacy for professionals and visibility for retailers.

1. Commercial Retail Units

• Location: Ground and First floors (Prime visibility).
• Starting Area: 80 SQM.
• Ideal For: International fashion brands, fine dining restaurants, cafes, and banks looking for high-exposure frontage facing Al Rehab.

1. Administrative Offices

• Location: Upper floors (Privacy and Views).
• Starting Area: 141 SQM up to 330 SQM.
• Ideal For: Multinational headquarters, startups, law firms, and consultancy agencies requiring a prestigious address.

1. Medical Clinics

• Location: Dedicated medical buildings.
• Starting Area: 52 SQM.
• Ideal For: Specialized clinics, labs, and wellness centers. These units are designed to meet strict health code regulations.

7. Facilities & Amenities: A Business Ecosystem

LMD has equipped East Side with Grade-A amenities to ensure a seamless operational experience for business owners and a delightful journey for visitors.

Operational Amenities:

• Smart Parking: A massive 3-level underground garage managed by a smart system to accommodate thousands of cars.
• Security: Advanced surveillance systems with CCTV covering every corner, backed by a highly trained 24/7 security team.
• Infrastructure: High-speed fiber optic internet, central air conditioning, and fire suppression systems.
• Vertical Mobility: High-speed elevators and panoramic escalators ensuring smooth traffic flow.
• Accessibility: Fully equipped facilities for people with disabilities.

Lifestyle Amenities:

• The Plaza: An open-air venue for cultural events and casual dining.
• Meeting Pods: Fully equipped conference rooms and business lounges for tenants.
• Kids Area: A secured, fun zone for children, allowing parents to shop or dine with peace of mind.
• F&B District: A curated selection of international restaurants and cafes.

8. Payment Plans: Flexible Investment

LMD offers competitive pricing and flexible payment structures designed to maximize Return on Investment (ROI) for early buyers.

Pricing Strategy:

• Admin & Medical: Starting from 7,000,000 EGP.
• Retail: Starting from 19,942,000 EGP.
• Note: Prices reflect the premium location and the “Benoy” design factor.

Payment Options:

1. Standard Plan:

• 5% Down Payment.
• 5% after 3 months.
• Remainder spread over 7 Years.

1. Cash Discount Plan:

• LMD offers massive discounts for cash payments, reaching up to 40% off the unit price, providing immediate equity gain for liquid investors.

• Maintenance Fee: 7%.
• Delivery Date: 2027.

9. Challenges & Cons: A Balanced View

To ensure transparency for the investor, it is important to note:

• Wait Time: Delivery is scheduled for 2027. While this allows for a long payment plan, it is not suitable for businesses seeking immediate occupancy.
• Premium Pricing: The price per meter is higher than average local malls, but this is justified by the “Benoy” design, LMD brand, and prime location facing Al Rehab.

10. Why East Side is Ideal for Foreign Buyers & English-Speaking Locals

If you are evaluating the Egyptian market, East Side offers a compelling case for investment:

1. The “Benoy” Effect: Real estate designed by “Starchitects” or global firms like Benoy historically holds its value better and commands higher rental rates than locally designed buildings.
2. Recession-Proof Location: Located next to Al Rehab (a fully inhabited city), the demand for services here is constant, not speculative. This guarantees footfall for retail and patients for clinics.
3. Currency Hedge: Buying commercial real estate with a 7-year installment plan is an excellent hedge against inflation. You lock in the asset price today while paying in depreciating currency over the years.
4. LMD Reliability: For an expat, the biggest risk is delivery. LMD’s track record in Dubai and Cairo provides the necessary assurance that the project will be delivered to spec and on time.

11. Frequently Asked Questions (FAQ)

Q: Where exactly is East Side located?

A: It is located in the Fifth Settlement, at the intersection of Mohamed Naguib and Youssef El Sebai axes, directly facing Al Rehab City.

Q: Who is the architect behind the project?

A: The project is master-planned and designed by Benoy, the world-renowned UK architectural firm.

Q: What is the delivery date?

A: The project is scheduled for delivery in 2027.

Q: Can I buy as a foreigner?

A: Yes, foreign nationals can fully own commercial and administrative units in East Side under Egyptian law.

Q: Is there a discount for cash payment?

A: Yes, cash buyers can benefit from significant discounts reaching up to 40% depending on the specific offer at the time of purchase.