In the fast-paced architectural evolution of New Cairo, H:Rs Business Hub (commonly referred to as Hours Mall) emerges as a definitive statement in contemporary commercial design. Developed by Main Marks Developments, a powerhouse Egyptian-Emirati alliance, this project is strategically engineered to transform “time” into a tangible asset. Situated directly on the South 90th Street, the “Wall Street of Egypt,” H:Rs Business Hub is not merely a building; it is a high-performance ecosystem where retail, administration, and medical services converge to create a seamless urban experience.

Designed with a “Human-Centric” philosophy, H:Rs Business Hub addresses the critical needs of the modern entrepreneur: visibility, accessibility, and operational efficiency. With its striking glass facades, expansive plaza, and state-of-the-art infrastructure, the project offers a premium gateway for international brands and local startups alike. Whether you are a foreign investor seeking a high-yield asset in Egypt’s most stable real estate pocket or an expat looking for a professional headquarters that meets global standards, H:Rs (Hours Mall) stands as the pinnacle of 21st-century business hubs in the Fifth Settlement.

🟦 Project Highlights

• Developer: Main Marks Developments (A strategic Egyptian-Emirati partnership)
• Location: Directly on South 90th Street, Fifth Settlement, New Cairo
• Project Type: Mixed-use (Commercial, Administrative, Medical)
• Land Area: Approximately 11,000 m²
• Building Structure: G+6 (Ground Floor + 6 Typical Floors)
• Unit Sizes: Starting from 45 m² (Administrative/Medical) and 70 m² (Retail)
• Price Range: Starting from 9,000,000 EGP
• Delivery: Scheduled within 24 months (Approx. 2028)
• Payment Plans: 10% Down payment with installments up to 7 years
• Unique Feature: Dual-level underground parking and a massive outdoor plaza

📍 Location & Accessibility: At the Pulse of the Golden Square

For those unfamiliar with Cairo’s geography, the South 90th Street is the primary artery of New Cairo. It is the equivalent of London’s Canary Wharf or Dubai’s Sheikh Zayed Road. Owning a unit in H:Rs Business Hub means being positioned at the most valuable intersection of commerce and luxury living in Egypt.

Strategic Proximity:

• The Academic Core: Located just minutes from the American University in Cairo (AUC). This proximity ensures a constant flow of high-spending students, faculty, and affluent families, providing retail units with a guaranteed footfall.
• Luxury Hospitality: Adjacent to the Dusit Thani LakeView Cairo, one of the city’s premier 5-star hotels. This makes H:Rs an ideal location for international consultants and businesses that require proximity to high-end hospitality for their visiting partners.
• Retail & Entertainment Hubs: A short drive from Cairo Festival City (CFC) and the Petrosport Club, placing your business within an established network of premium lifestyle destinations.
• Residential Density: Surrounded by elite neighborhoods like Al Banafseg and the nearby Al Rehab City, ensuring that medical clinics and service-based businesses have immediate access to a massive, high-income patient and client base.
• Connectivity: Seamlessly linked to the Mohamed Naguib Axis, the Middle Ring Road, and the Suez Road. This connectivity allows commuters from the New Administrative Capital or Central Cairo to reach the hub with ease.

🏗️ Developer Overview: Main Marks Developments

Main Marks Developments is the result of a formidable partnership between Egyptian expertise and Emirati vision. The alliance brings together Wealth Real Estate, Hometown Developments, and Al-Hayat Construction from the Egyptian side, partnered with the UAE-based Rawabi Al-Ain for general contracting.

Led by Engineer George Ghanem, the company operates on a philosophy of “Operational Integrity.” They prioritize the financial and functional stability of a project long before the first stone is laid. Their previous success with Mall Moray New Cairo demonstrated their ability to deliver high-spec commercial spaces that cater to multinational tenants. For the English-speaking investor, Main Marks represents a fusion of local market knowledge and international construction standards, ensuring a product that holds its value in the global market.

🏢 Full Project Description: Precision in Every “Hour”

The name H:Rs (Hours) is a tribute to the value of time in business. The project is spread over 11,000 square meters, designed to maximize every second of the visitor’s experience. The architectural language is defined by transparency and fluid movement. The G+6 structure is draped in a high-performance glass curtain wall that provides panoramic views while reflecting the sky, giving the building a light, ethereal presence on the skyline.

The project is intelligently divided to prevent “usage friction.” The retail levels (Ground & First) are designed with wide corridors and high ceilings to accommodate international brands. The administrative and medical floors (2nd to 6th) feature separate entrances to ensure privacy and a quiet professional atmosphere. The massive Outdoor Plaza acts as a “breathable space,” featuring water elements and greenery that invite pedestrians in, naturally increasing the exposure of the retail storefronts.

📐 Unit Types & Areas: Scalable Spaces for Every Ambition

H:Rs Business Hub offers a modular approach to space, allowing for future expansion without the need for relocation:

• Administrative Offices: Starting from 45 m². These are delivered with advanced fiber-optic connections and smart climate control, perfect for tech firms, law practices, or regional HQs.
• Medical Clinics: Starting from 45 m². Compliant with international healthcare building codes, these units feature easy-clean surfaces, specialized waste management paths, and high-speed elevator access for patients.
• Retail & F&B Units: Starting from 70 m². These units benefit from the highest visibility, featuring direct frontage on the plaza or the South 90th Street. They are equipped with professional venting systems for restaurants and cafes.
• Dual-Level Parking: To solve the perennial parking problem on the 90th Street, the project includes two levels of basement parking, ensuring that both tenants and visitors have a stress-free arrival.

✨ Facilities & Amenities: The Smart Infrastructure

Operational excellence is the “silent partner” at H:Rs New Cairo. The building is equipped with technologies that reduce overhead costs and improve user experience:

1. High-Speed Vertical Transportation: A fleet of modern elevators and escalators strategically placed to minimize wait times during peak business hours.
2. Smart Building Management (BMS): Automated systems for lighting, HVAC, and energy consumption, ensuring a sustainable and cost-effective environment.
3. Connectivity & Power: Ultra-high-speed internet coverage across all floors and heavy-duty backup generators to ensure 100% business continuity.
4. Security & Surveillance: 24/7 on-site professional security complemented by an AI-integrated CCTV network for comprehensive monitoring.
5. Professional Concierge: A hotel-style lobby service to assist visitors, manage couriers, and provide a prestigious first impression for your clients.
6. Meeting & Conference Rooms: State-of-the-art tech-enabled spaces available for tenants to host board meetings or seminars.
7. Financial Services: Integrated ATM zones and potential space for a bank branch within the ground floor.

💳 Payment Plans: A 7-Year Gateway to Ownership

Main Marks Developments has structured their financial packages to cater to institutional investors and individual entrepreneurs:

• Low Entry Barrier: A 10% Down Payment allows you to secure your asset in the most expensive land plot in Egypt with minimal initial capital.
• Long-term Installments: Balance payments are spread over 7 years in equal installments, allowing your business’s revenue or rental income to contribute to the property’s cost.
• Fast Delivery Advantage: With a 24-month delivery schedule, investors can expect a rapid transition from “payment phase” to “revenue-generating phase.”
• Competitive Pricing: * Administrative/Medical: Starting from 200,000 EGP per square meter.

• Commercial/Retail: Starting from 430,000 EGP per square meter.

🌍 Why H:Rs Business Hub is Ideal for Foreign Buyers & Expats

As a specialist in the Egyptian market, I identify H:Rs Business Hub as a “top-tier pick” for the following reasons:

1. The “90th Street” Premium: In real estate, location is the ultimate hedge against inflation. Property on South 90th Street historically appreciates at a rate that far outpaces other areas.
2. Hard Currency Rental Potential: Due to the project’s quality, it is a prime candidate for multinational tenants (shipping companies, tech firms, NGOs) who often pay premiums for high-spec, well-managed spaces.
3. Low Management Hassle: The Egyptian-Emirati management ensures that the facility is maintained to international standards, meaning your asset won’t depreciate due to poor building upkeep.
4. Portfolio Diversification: For those with residential investments, adding a “90th Street Commercial Asset” provides a higher yield and more stable long-term lease agreements.

🏆 Investment Analysis & Capital Appreciation

To truly understand the value of H:Rs Business Hub, one must look at the data trends in New Cairo. The Fifth Settlement, particularly the South 90th Street, has shown a consistent annual property value increase of approximately 20-25% over the last five years. This “Real Estate Gold Mine” is driven by the scarcity of prime land and the massive influx of corporate headquarters moving away from the congested city center.

When you invest in Hours Mall, you are not just buying square meters; you are securing a position in Egypt’s future economic hub. The transition toward the New Administrative Capital further cements this project’s value, as it serves as the essential gateway between the traditional business districts and the new government sector. The rental demand for “Class A” office space in this specific corridor currently exceeds the supply, which translates to high occupancy rates and substantial passive income for unit owners.

🌿 Sustainable Design & Future-Proofing

In line with global trends, Main Marks Developments has integrated sustainable elements into the H:Rs Business Hub. The building’s orientation is optimized to reduce solar heat gain, significantly lowering cooling costs during the Egyptian summer. The use of double-glazed, low-E glass ensures that natural light is plentiful while maintaining thermal comfort.

Furthermore, the “Modular Interior” concept allows for future-proofing. As businesses grow and office dynamics change toward more collaborative or hybrid environments, the internal layouts of the administrative floors can be reconfigured without major structural overhauls. This flexibility is a key selling point for long-term institutional leases, as it allows companies to adapt their workspace to their evolving needs over the next decade.